Universal Music Group (UMG) Partners With Dada Entertainment

Universal Music Group (UMG) Partners With Dada Entertainment

Agreement Provides Dada.net Users with Access to DRM-Free Full-Track MP3 Downloads & Ringtones from World's Leading Music Company

Launch Kicks Off with Exclusive Download by Xtreme; Signed Guitar Sweepstakes from Multiplatinum Artist Toby Keith

NEW YORK, Oct. 6 /PRNewswire/ -- Universal Music Group, the world's leading music company, and Dada Entertainment (www.dada.net), one of the foremost innovators in digital and mobile entertainment services, have completed an agreement that will now allow Dada.net users access to music from such chart-topping superstars as Young Jeezy, Ne-Yo, Pussycat Dolls and Lil Wayne, among many others.

Starting today, tracks from Universal Music Group's catalogue will be available for Dada.net users to download as DRM-free full-track MP3s and ringtones. Dada Entertainment currently offers SONY BMG's extensive music catalogue and will add content from other major and indie record labels in the near future. Dada is the only company to offer its content through all major mobile carriers.

To celebrate the partnership, Dada Entertainment will offer an exclusive MP3 track from Universal artists Xtreme. Beginning October 21, music fans can download the exclusive MP3 cut, "Es Tu Corazon," exclusively on Dada.net. The tropical/bachata band will release their new album Chapter Dos on November 25.

Fans will also have a chance to win an autographed guitar from multiplatinum artist Toby Keith. The country star's latest album, That Doesn't Make Me A Bad Guy, drops on October 28 and features the top five single "She Never Cried in Front of Me." Keith has scored on the Billboard charts with 35 top 10 singles across the span of his career.

"We are thrilled to add music from the biggest record label in the world to Dada.net," said Massimiliano Pellegrini (CEO, Dada Entertainment). "Universal Music Group is a rich catalogue featuring music from the world's hottest stars as well as older favorites. The Dada.net experience just got even better for our customers! With Universal, we can now offer them more music, more choice and a more robust music service."

Music fans who sign up for Dada.net are given 15 tokens per month for only $9.99. Each token can be redeemed for one download of a full-track MP3, ringtone, or other mobile content including wallpapers and games. All MP3 tracks are DRM-free allowing consumers to transfer their download to any mobile phone, iPod or digital music player. Dada expects to be able to offer users over-the-air MP3 downloads to mobile devices in the coming weeks.

Dada.net users are billed for the service through their phone bill via Premium SMS.

About Universal Music Group

Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the US) and Universal Strategic Marketing (outside the US). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

About Dada Entertainment

Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market.

Just one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalogue of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.

First Call Analyst:
FCMN Contact:

Source: Dada Entertainment

CONTACT: Jesse Derris, or Julie Lichtenstein, both of Sunshine, Sachs &
Associates for Dada Entertainment, +1-212-691-2800, or Jennifer L. Press of
Dada Entertainment, +1-646-291-6408, or Maria Ho-Burge of Universal Music
Group, +1-212-331-2569

Web site: http://www.dada.net/

---

Profile: International Entertainment