DreamWorks Animation's Madagascar: Escape 2 Africa 'Moves It, Moves It' to Russia and Ukraine

DreamWorks Animation's Madagascar: Escape 2 Africa 'Moves It, Moves It' to Russia and Ukraine

Biggest Opening Day Ever for an American Film in Russia; Biggest Opening Day of All Time in the Ukraine

GLENDALE, Calif., Oct. 31 /PRNewswire/ -- DreamWorks Animation SKG, Inc. (NYSE:DWA) today announced that its highly anticipated sequel, "Madagascar: Escape 2 Africa" made box office history yesterday in both Russia and the Ukraine. The continuing saga of the Central Park Zoosters bowed in Russia to the biggest opening day ever for an American film and set the record for the biggest opening day of all time in the Ukraine. Paramount Pictures, a unit of Viacom Inc. (NYSE:VIA) (NYSE:and) (NYSE:VIA.B) , is distributing the feature worldwide.

In Russia, the film opened on 841 screens, grossing $2.81 million. This record establishes "Madagascar: Escape 2 Africa" as the second biggest opening of all time in the country, besting all previous animated feature releases. In the Ukraine, the film opened on 92 screens to a gross of $396,000.

Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation, said, "These numbers are confirmation of the worldwide popularity of the characters from the original film and the strength of the storytelling in the sequel. We are looking forward with enthusiasm to its worldwide release and domestic opening on November 7th."

In the highly anticipated sequel to "Madagascar," Alex, Marty, Melman, Gloria, King Julien, Maurice and the penguins and the chimps find themselves marooned on the distant shores of Madagascar. In the face of this obstacle, the New Yorkers have hatched a plan so crazy it just might work. With military precision, the penguins have repaired an old crashed plane -- sort of. Once aloft, this unlikely crew stays airborne just long enough to make it to the wildest place of all -- the vast plains of Africa, where the members of our zoo-raised crew encounter species of their own kind for the very first time. Africa seems like a great place ... but is it better than their Central Park home?

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of sixteen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie and Kung Fu Panda. Madagascar: Escape 2 Africa opens in theaters on November 7, 2008 and Monsters vs. Aliens on March 27, 2009. Beginning in 2009, all of the Company's feature films will be produced in stereoscopic 3D technology.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

    Contact:  Peter Peterson              Vice President International Publicity              Paramount Pictures International              Tel. 323-956-7067  

First Call Analyst:
FCMN Contact:

Source: Paramount Pictures Corporation

CONTACT: Peter Peterson, Vice President International Publicity of
Paramount Pictures International, +1-323-956-7067

---

Profile: International Entertainment