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International Entertainment News

Monday, September 29, 2008

W!LDBRAIN Launches Yogabbagabba.com Timed with Season 2 Series Premiere and a YO GABBA GABBA! Branded Offering at Evite.com

W!LDBRAIN Launches Yogabbagabba.com Timed with Season 2 Series Premiere and a YO GABBA GABBA! Branded Offering at Evite.com

Fans Can Watch Videos, Play Games and Plan YO GABBA GABBA! Themed Birthday Parties with Ease!

LOS ANGELES, Sept. 29 /PRNewswire/ -- W!LDBRAIN, the award-winning entertainment company that develops and produces television, motion pictures, commercial content and licensed merchandise, announced the launch of http://www.yogabbagabba.com/, the premier online destination for fans of the hit television series airing on Nick Jr., weekdays at 11:30 a.m. ET/ PT. The creation of yogabbagabba.com affirms W!LDBRAIN's new media strategy to build new brands by creating compelling, original online content that establishes direct relationships between the audience and the brand in a virtual environment. Timed with the website launch, W!LDBRAIN has teamed with Evite.com to offer fun, online invitations featuring YO GABBA GABBA! characters. YO GABBA GABBA! invitations are available at http://www.evite.com/.

Yogabbagabba.com offers an entertaining experience for preschoolers, parents and fans of any age. The site consists of five main elements: latest news, videos, a blog page, games and gizmos. The games section of the website features five fun games. The videos section features highlights from several YO GABBA GABBA! episodes. The gizmos section features activities that allow users to make art and remix Biz's Beat of the Day segments to create their own personal beat box mix.

YO GABBA GABBA!, created by Christian Jacobs and Scott Schultz, is produced by The Magic Store and W!LDBRAIN. Season 2 guest stars include Jack Black, Melora Hardin (The Office), The Ting Tings ("Shut Up and Let Me Go"), The Roots, Andy Samberg (SNL), Jack McBrayer (30 Rock), Amy Sedaris (Strangers with Candy), MGMT, Rachel Dratch (SNL), Paul Scheer (30 Rock), Sal Masekela (E!'s Daily 10), Amare Stoudemire (Phoenix Suns), Jimmy Eat World ("The Middle"), Chromeo, Paul Williams ("Rainbow Connection"), Mates of State, Mix Master Mike (Beastie Boys), Ladytron, Datarock and Money Mark, among others. In addition, Biz Markie is back with his regular "Biz's Beat of the Day" segment, teaching preschoolers how to beat-box, and singer/illustrator/composer Mark Mothersbaugh returns in his recurring "Mark's Magic Pictures" drawing segment. Also featured is musician John Reis (Rocket from the Crypt) who introduces the "Super Music Friends Show" in every episode. YO GABBA GABBA! airs weekdays on Nick, Jr. at 11:30 a.m. ET/PT. YO GABBA GABBA! also airs in seven major international territories, including Australia, Canada, Israel, Latin America, New Zealand, South Africa and the U.K.

Founded in 1994, W!LDBRAIN (http://www.wildbrain.com/) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented animators and directors renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its creative team have consistently won top industry awards. In film, W!LDBRAIN won an Annie for its computer graphics short film Hubert's Brain. In television, the studio has produced an exceptional slate of original work, including the hit series YO GABBA GABBA!, airing weekly on Nick Jr., Nickelodeon's award-winning programming block for pre-schoolers and Higglytown Heroes, the top-rated and critically acclaimed animated series airing daily on the Disney Channel. As one of the nation's foremost producers of animated commercials, W!LDBRAIN has won Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies including The Coca-Cola Company, Honda, Kraft and Nike. W!LDBRAIN also creates and distributes collectible merchandise through its subsidiary Kidrobot, planet Earth's premier creator and retailer of limited edition toys, clothing, mini-figures, artwork and books.

   Contact:   Kelly Kimball   310.271.1400/ kkimball@wildbrain.com  

First Call Analyst:
FCMN Contact:

Source: W!LDBRAIN

CONTACT: Kelly Kimball of W!LDBRAIN, +1-310-271-1400,
kkimball@wildbrain.com

Web site: http://www.wildbrain.com/
http://www.yogabbagabba.com/
http://www.evite.com/


Profile: International Entertainment

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