American Latino TV and LatiNation Fall Seasons Debut This Weekend in Record Number of Cities

American Latino TV and LatiNation Fall Seasons Debut This Weekend in Record Number of Cities

ALTV Goes Bicoastal with New Studios and Hosts as Syndicated Shows Reflect the Changing U.S. Hispanic Market

NEW YORK, Sept. 29 /PRNewswire/ -- American Latino TV and LatiNation, the nationally syndicated TV programs for U.S.-born Hispanics, announced today that both shows will debut their new seasons in a record number of cities beginning this weekend, October 4th through 5th. American Latino TV's new season will premiere in an all-time high of 105 cities representing over 92 percent of Hispanic homes and over 70 percent of all U.S. TV homes. LatiNation will be seen in over 85 cities reaching over 88 percent of Hispanic homes and 65 million U.S. homes.

"This year has been the most successful year in the history of these shows in terms of advertising revenue growth and number of affiliates. As the Hispanic population has spread across the U.S., so have our programs. More viewers than ever will have the opportunity to enjoy culturally aware content in a positive format all too rare in today's television environment," said Robert G. Rose, executive producer of the shows. "With each new season, our programs evolve to reflect the changing and rapidly growing U.S. born Hispanic market. We're getting bigger and better, telling stories that are relevant not only to American Latinos but all Americans."

American Latino TV, the flagship program is headed into its seventh season with an innovative look. Shows will be hosted in a new studio with a bicoastal, co-hosted environment featuring Los Angeles host Jeannette Sandoval and New York host, Julian Dujarric. Freshly produced, weekly segments are being launched as part of the new look, including trivia testing viewers' knowledge of Latino culture. In addition, humorous and informative man-on-the- street style segments entitled "Viewer's Voice" have been added where participants help break down stereotypes and misinformation on topics as diverse as Hispanic urban legends or the meaning of Hispanic themed holidays.

LatiNation, American Latino TV's companion show, is celebrating its fifth season of broadcast syndication and will continue to be hosted by Adesina "Desi" Sanchez and Jose Mangin, the talented duo who have been fixtures on the show since the very first season. LatiNation is also featuring new segments, most notably "Making the Grade," which provides an encouraging and inspiring look at students and organizations that stress the importance of education.

"Our production teams have done a great job bringing new energy and new ideas to our syndicated product, making this year's offering the best season yet," said Howard Bolter, president and COO, LATV. "American Latino Television is a trailblazer in the Hispanic market. Its distribution success story underscores the need to provide quality programming to the new generation of U.S. Hispanics."

American Latino TV and LatiNation, award-winning, English-language Latino themed TV programs are part of LatiNation, LLC, and a subsidiary of LATV Networks. For more information, please go to http://www.americanlatino.tv/.

    CONTACT:    Margarita Cheng - Marketing and Publicity Director/ American Latino TV    Tel (212) 627.3192 x18 / email: mcheng@latv.com  

First Call Analyst:
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Source: Latino TV

CONTACT: Margarita Cheng, Marketing and Publicity Director of American
Latino TV, +1-212-627-3192, ext. 18, mcheng@latv.com

Web site: http://www.latv.com/
http://www.americanlatino.tv/

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Profile: International Entertainment