Video: New England Patriots Star Randy Moss Leads New Pony Campaign 'Can You Moss?'

Video: New England Patriots Star Randy Moss Leads New Pony Campaign 'Can You Moss?'

Record Setting Receiver Looks to "Moss" His Opponents on Sundays

** Interviews with Pony Executives & Product Images Available Upon Request

SAN DIEGO, Sept. 4 /PRNewswire/ -- Fear is an overwhelming emotion that debilitates its victims, rendering them helpless. Fear is a common emotion when you line up against Randy Moss number 81 of the Patriots. Your tongue grows heavy, you break into cold sweats, your legs feel like you're running in sand. Fear is what every NFL cornerback experiences trying to stop Randy Moss on Sundays. Getting "Mossed" is a phenomenon that happened with frequent regularity to unsuspecting defensive backs in the NFL last season as Randy Moss went out and grabbed a league record 23 touchdown passes.

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(Logo: http://www.newscom.com/cgi-bin/prnh/20070222/LATH093LOGO )

Coinciding with Randy Moss's first game of the NFL season on September 7, Pony will unveil nationally their new Moss inspired marketing campaign and a new enhanced company website at www.pony.com. Pony wants to turn the All-World wide receiver's last name into a verb. The campaign will ask America "Can You Moss?" Moss has the rare athletic ability to make his peers look foolish on the football field and Pony wants to make "Can You Moss?" a part of everyday vernacular. The concept grew organically online at Youtube.com where visitors can view a slew of action videos of Randy and others "Mossing around with the kids themselves pushing the slogan, "You Got Mossed." Pony will publicize "Can You Moss" in targeted television buys, print and online ads and content driven virally and further legitimizes that Pony is "Back In The Game" with Randy Moss as the companies headlining athlete.

"When we signed Randy Moss, the record-setting wide receiver from the New England Patriots, earlier this year it marked our commitment to loyalists of the Pony brand and showed we were serious in our quest to get back in the game," commented Kevin Wulff, Chief Executive Officer for Pony International. "We are extremely confident our Pony Moss football shoes will give Randy the best chance to "Moss" his way through the league's defenses and drive opposing coaches crazy."

"Pony will be launching a multi-faceted, innovative, national marketing campaign utilizing Randy Moss in traditional, non-traditional and digital media to drive consumer awareness of its creative messaging," added Colin Brickley, Director of Sports Marketing at Pony International. "The 'Can You Moss' initiative represents Randy Moss's first solo national marketing campaign and is inspired by an organic movement that currently exists among our target consumer."

Fresh off of Moss's historic deal with the iconic athletic shoe company, Pony International, the company is now asking every pee wee, high school or college football player or weekend warrior if they "Can Moss." Players can find amusing clips of Randy Moss destroying defenses or "Mossing" with kids on Youtube.com or post their own videos online. More information on Pony's "Can You Moss?" campaign is available at www.pony.com.

"Every time I line up I look to see how I can exploit my opponent. Getting "Mossed" should be part of their game plan. I can't wait to get on the field with my new Pony Moss football cleats and give those defensive backs fits," added Randy Moss, wide receiver for the New England Patriots. "My goal was to make a Pony football cleat that the kids would want to wear and to "Moss" their competition. I love the way Pony has captured my style and made a signature line of shoes that will help me to perform at the highest levels."

The new Moss collection by Pony, available now at www.pony.com and www.eastbay.com, is a comprehensive line of performance shoes built around Randy Moss's needs as a professional athlete on and his passions off of the field. The initial inspiration for the Moss 1 Molded Signature Cleat was derived from Moss's love of bass fishing, which also parallels Randy's ability to bait NFL's defensive backs. From the design on a mackerel lure highlighted by progressively faded pattern to the carbon fiber inspired heel counter as seen on high-end fishing rods. The distinctive Moss green color used throughout the line will electrify the shoes, as Randy Moss electrifies the game.

About Pony

Pony was founded in 1972 and quickly became one the most distinctive Sports brands in the world. Among the many athletes who wore Pony shoes were Pele, Muhammad Ali, George Foreman, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson, and Tracy Austin. Pony is a designer, distributor, and marketer of high performance and casual athletic footwear and apparel for men, women, and children utilizing the tagline "Back in the Game." For more information on Pony International or its products, please visit www.pony.com.

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Photo: http://www.newscom.com/cgi-bin/prnh/20070222/LATH093LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com Video: http://www.prnewswire.com/mnr/pony/34789

Source: PONY International

CONTACT: Colin Brickley of PONY International, +1-310-560-0745, or
cbrickley@pony.com; Don Williams of Williams Group Public Relations,
+1-760-707-4589, or don@williamsgrouppr.com

Web site: http://www.multivu.com/
http://www.pony.com/
http://www.eastbay.com/

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Profile: International Entertainment