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International Entertainment News

Friday, September 05, 2008

Video: For the First Time Ever, Online Video Creators EepyBird Will be Premiering Their New 'Extreme Sticky Notes Experiments' on Primetime Television

Video: For the First Time Ever, Online Video Creators EepyBird Will be Premiering Their New 'Extreme Sticky Notes Experiments' on Primetime Television

DigiSynd packages the best of new media and brings it to mainstream entertainment

LOS ANGELES, Sept. 5 /PRNewswire/ -- EepyBird, the guys behind the famous Diet Coke & Mentos Experiments, will be releasing their new Extreme Sticky Note Experiments on September 5th, 2008. The video will debut on ABC Family during the premiere of "Samurai Girl," 8pm to 10pm, a new miniseries starring Jamie Chung and Brendan Fehr, who make cameo appearances in the new 90 second Sticky Note Experiments video.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/digisynd/34826/

By packaging EepyBird's new experiment, social marketing agency DigiSynd has created a new genre of hyper syndication -- capturing the excitement and the power of original content viral video and bringing it to mainstream entertainment marketing, while maintaining the innovation and integrity that makes a video viral.

After a year of experimentation, the 'Extreme Sticky Notes Experiments' video was born. It uses over a quarter of a million sticky notes. The final total of sticky notes used: 280,951. That weighs about 300 pounds and is enough sticky notes to make a solid stripe over 13 miles long.

"The Extreme Sticky Note Experiments" is sponsored by ABC Family, Office Max, and Coca-Cola. The sticky notes were provided by 3M, who were kind enough to supply EepyBird with over 4 million Post-it notes for their experiments.

Most of the sticky notes from EepyBird's experiments can be reused, and those that are damaged beyond repair are recycled.

About DigiSynd

DigiSynd is an outsourced packaging, syndication, and marketing solution that enables digital studios and other content creators to get the most value out of their content online. The company uses time-honored storytelling techniques and valuable lessons from traditional media, but applies them in a medium of online communities, virtual experiences, interactivity and user-generated content. The company was founded by Oliver Luckett and Rob Maigret who previously worked together at Revver. www.DigiSynd.com

About EepyBird:

Pioneers in online video, Fritz Grobe and Stephen Voltz are the mad scientists behind EepyBird, a physical theater company exploring how everyday objects can do extraordinary things. Their videos have been viewed over 40 million times online, and they have won two Webby Awards and been nominated for two Emmy Awards. They have performed live in Paris, London, Istanbul, Las Vegas, and even on Wall Street itself for the Webby Awards. EepyBird has also appeared in videos for Blue Man Group, Barenaked Ladies, and, earlier this summer, Weezer.

Video: http://www.prnewswire.com/mnr/digisynd/34826

Source: DigiSynd

CONTACT: Siobhan Aalders, +1-347-387-0733, Siobhan.Aalders@ogilvypr.com,
or Marcy Simon, Marcy_Simon@hotmail.com, both for DigiSynd

Web site: http://www.digisynd.com/


Profile: International Entertainment

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