MultiVu Video Feed: WORLD FAMOUS DESIGNERS RE-IMAGINED ICONIC RUBY SLIPPERS WITH CRYSTALLIZED? - SWAROVSKI ELEMENTS TAKE CENTER STAGE AT MERCEDES-BENZ FASHION WEEK

MultiVu Video Feed: WORLD FAMOUS DESIGNERS RE-IMAGINED ICONIC RUBY SLIPPERS WITH CRYSTALLIZED™ - SWAROVSKI ELEMENTS TAKE CENTER STAGE AT MERCEDES-BENZ FASHION WEEK

Unveiling of The Wizard of Oz Ruby Slipper Collection Begins 70th Anniversary Of The Wizard Of Oz Celebration

NEW YORK, September 5 /PRNewswire/ -- In anticipation of the 70th anniversary of The Wizard Of Oz in 2009, Warner Bros. Consumer Products in partnership with CRYSTALLLIZED™ - Swarovski Elements invited the world's top shoe designers to reinterpret Dorothy's iconic ruby slippers for modern times. The designers have been granted creative license and access to unlimited CRYSTALLIZED™ - Swarovski Elements to re-imagine Dorothy's design with their own modern vision of the iconic Ruby Slippers.

Participating designers include: A. Testoni, Abaete, Alberta Ferretti, Betsey Johnson, Botkier, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi, Tuleh.

The Collection will be showcased at an incredible installation surrounding the famed fountain area at Mercedes-Benz Fashion Week's Bryant Park tents beginning September 5th.

After Mercedes-Benz Fashion Week wraps the Ruby Slipper Collection will make an appearance at Elizabeth Glaser Pediatric AIDS Foundation's Kids For Kids Family Carnival in New York City's Park Avenue Armory building on September 20th. Additional stops for the collection include Miami to coincide with Art Basel Miami Beach December 4-8th. Multiple public viewings are planned throughout 2009.

The complete and original The Wizard Of Oz Ruby Slipper Collection will be auctioned in fall 2009 with the proceeds benefiting the Elizabeth Glaser Pediatric AIDS Foundation.

SATELLITE FEED:

 Friday, September 5th, 2008 1:15 PM - 1:30 PM ET AMC 3 Transponder 3 C-Band Downlink Freq. 3760 Horizontal  

NEWS: Famous Designers Create Ruby Slipper Collection for 70th Anniversary of The Wizard of Oz

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/34725/press.html

SOUNDBITES:

• Fern Mallis, Senior Vice President, IMG Fashion
• Brad Globe, President, Warner Bros. Consumer Products
• Designers, Betsey Johnson & Stuart Weitzman
• Nina Garcia (Project Runway), Lorraine Bracco (Sopranos), Gloria Reuben (ER), Nigel Barker (America's Next Top Model), Perrey Reeves (Entourage), Santino Rice

B-ROLL INCLUDES:

• Fashion Week kick-off party at Saks
• Original Ruby Slippers
• Designer's Shoes on Display at Fashion Week tents
• Other Celebs including Chef Bobby Flay, Lindsay Price, Stephanie March

VIDEO PROVIDED BY: Warner Bros. Consumer Products

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/34725/press.html

Web site: http://www.multivu.com

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Profile: International Entertainment