Ludacris Becomes Latest Artist to Design Cap for the New Era 'CAPTURE THE FLAG' Series

Ludacris Becomes Latest Artist to Design Cap for the New Era 'CAPTURE THE FLAG' Series

- Limited-Edition Caps to Be Released Globally on October 17th Exclusively at New Era Stores and NewEraCap.com -

BUFFALO, N.Y., Sept. 30 /PRNewswire/ -- New Era Cap Co., Inc., the leading headwear designer and manufacturer, is proud to announce the much anticipated release of its CAPTURE THE FLAG(R) - LUDACRIS cap, the fifth addition to be added to New Era's artist-inspired collection. Chris Bridges better known as "Ludacris," joins Fabolous, Cam'ron, Fat Joe, and The Game as the only other hip-hop superstar to have designed their own CAPTURE THE FLAG(R) cap. Ludacris is also the first southern artist to design for the series.

As a hip-hop superstar, actor, entrepreneur, philanthropist and businessman, Ludacris can now add "cap designer" to his list of achievements. He designed the cap himself with features like a large Atlanta Braves "A" style crest on the side-front left that is half clear crystals on the right and half black crystals on the left. The cap is black with red piping and also features the "Disturbing Tha Peace" logo in the flocked lining and undervisor flip along with the "Just Getting Started" logo on the back.

The cap is due to hit retail on October 17, 2008, and will be available exclusively globally at New Era Flagship stores and online at www.neweracap.com for $125.00. With only 200 units available worldwide, this cap is extremely limited.

In addition to launching the Ludacris cap, New Era will be celebrating the first anniversary of its Atlanta Flagship store opening. During the weekend of October 17, expect to see festivities that include live radio remotes and giveaways including autographed Ludacris caps and tickets to the BET Awards, plus a special performance from celebrity disc-jockey, DJ Ruckus.

About CAPTURE THE FLAG(R)

CAPTURE THE FLAG(R), introduced in 2004, is a collection of artist-inspired headwear, designed by individuals who are pioneers in their own right, symbolizing passion, constant change and capturing the essence of originality. All designs are created on New Era's signature 59FIFTY fitted giving all the caps that authentic style that's so well known. Each collection, designed by past artists including Spike Lee, Jake Burton and Travis Barker, is produced in extremely limited quantities.

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a 'Category A' affiliate of the Fair Labor Association.

   Contacts:   Dana Marciniak, New Era Cap Co.   (716) 604.9259   dana.marciniak@neweracap.com    Philip Crimaldi, DKC   (212) 981.5131   philip_crimaldi@dkcnews.com  

First Call Analyst:
FCMN Contact:

Source: New Era Cap Co., Inc.

CONTACT: Dana Marciniak, New Era Cap Co., +1-716-604-9259,
dana.marciniak@neweracap.com; or Philip Crimaldi, DKC, +1-212-981-5131,
philip_crimaldi@dkcnews.com

Web Site: http://www.neweracap.com/

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Profile: International Entertainment