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Tuesday, September 30, 2008

Asia Global Holdings Corporation Subsidiary Signs Agreement with SevenOne International for TV Format 'Beat Your Host!'

Asia Global Holdings Corporation Subsidiary Signs Agreement with SevenOne International for TV Format 'Beat Your Host!'

LOS ANGELES, Sept. 30 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) announces that Idea Asia Limited (Idea Asia), a wholly-owned subsidiary of AAGH, has signed an agreement with SevenOne International for the exclusive distribution rights of TV Format "Beat Your Host!" in China.

SevenOne International offers an extensive portfolio of TV events, TV movies, prime-time series and miniseries. Based in Germany, SevenOne International is the worldwide programming distribution company of the ProSiebenSat.1 Group, one of the biggest and most successful pan-European media companies which owns 26 Free TV Channels and 24 Pay TV Channels in 13 countries.

"Beat Your Host!" is an innovative TV format that brings out an inventive element - the audience vs. the host. During the show, a selected contestant will duel the host (who is often a well-known star) in various areas including skills, sports, knowledge, daring and in some cases sheer luck. If the host wins, the prize money goes into the jackpot. If the contestant wins, he/she will take the cash home. SevenOne has sold "Beat Your Host!" to 13 countries. In Great Britain ITV aired "Beat the Star" between April and June 2008 and achieved an average market share of up to 25 percent among all viewers. The Swedish version was launched in September 2008 and immediately achieved a market share of 39.5 percent.

Jens Richter, MD of SevenOne International, said of Idea Asia, "It is an effective partner which supports us with an outstanding network in placing our premium primetime show, 'Beat Your Host,' with one of the major Chinese TV stations."

About Asia Global Holdings Corporation

Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) has a strong focus on building business in China and other emerging regions and markets in Asia and Worldwide. The company's present subsidiaries participate in media & advertising, marketing services and TV entertainment. The Company has offices in the US, Hong Kong and China.

Asia Global Holdings Corporation Website: http://www.asiaglobalholdings.com/

Forward-looking statements in this document are not historical fact as 'forward-looking statements' as that term is defined in the Private Securities Litigation Reform of 1995. Forward-looking statements are not guarantees of future performance. Our forward-looking statements are based on trends we anticipate in our industry and our good faith estimate on the effect on these trends of such factors as industry capacity, product demand, and product pricing. These statements are also subject to risks and uncertainties beyond our reasonable control that could cause actual business and results of operations, to differ materially from those reflected in our forward-looking statements. You may find all other information about Asia Global Holdings Corporation on the Securities Exchange Commission website, http://www.sec.gov/.

First Call Analyst:
FCMN Contact: transmedia@aol.com

Source: Asia Global Holdings Corporation

CONTACT: Investor Relations, Asia Global Holdings Corporation,
+1-213-243-1503, ir@AsiaGlobalHoldings.com

Web site: http://www.asiaglobalholdings.com/


Profile: International Entertainment

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