The Latin Recording Academy(R), Eventus and Univision in Full Swing with the Latin GRAMMY(R) Street Parties

The Latin Recording Academy(R), Eventus and Univision in Full Swing with the Latin GRAMMY(R) Street Parties

Music Festivals; Presented by McDonald's(R) and Sears(R) with Official Sponsors Verizon Wireless and State Farm; Bring the Latin GRAMMY Experience to top U.S. Hispanic Markets;

Kick-Off Event Sunday, Sept. 28 at Union City, New Jersey

MIAMI, Sept. 24 /PRNewswire/ -- The Latin Recording Academy(R), Eventus and Univision announce the schedule for the 2008 Latin GRAMMY(R) Street Parties. Currently in its sixth year, the "Street Parties" will kick-off in New Jersey's historic Bergenline Avenue, off 32nd Street between New York Avenue and Kennedy Boulevard, in Union City. The festivals will continue in Chicago's Plaza Garibaldi on October 5th; South Florida (West 16th Ave. between 37th & 41st St., Hialeah) on October 12th; Los Angeles (Placita Olvera) on October 19th; wrapping up in Dallas (Jefferson Street between Tyler & North Llewellyn) on October 26th. This month-long celebration highlights the enthusiasm, excellence and diversity of the U.S. Hispanic communities and will culminate with the anticipated 9th Annual Latin GRAMMY Awards, set for Nov. 13 at Toyota Center in Houston, will be broadcast live on the Univision Network from 8 - 11 p.m. ET/PT (7 p.m. Central).

The 2008 Latin GRAMMY Street Parties are presented by McDonald's and Sears. Official sponsors include Verizon Wireless, State Farm Insurance and Gibson Musical Instruments. The only national Latin music festival series will continue to feature performances by some of Latin music's hottest artists while serving as a launching pad for emerging talent representing various genres, including reggaeton, regional Mexican, pop, spanish rock, and tropical. The kick-off event in New Jersey will include performances by tropical music artists Gilberto Santa Rosa, Monchy y Alexandra, Xtreme, and Oro Solido, along with pop singer Cabas, among others. The talent roster for the proceeding festivals will be announced in late September.

"We are proud to continue celebrating the road to Latin music's hottest night with the Latin GRAMMY Street Parties," said Gabriel Abaroa, President of The Latin Recording Academy. "These festivals allow us to create a bond between music lovers and the Latin GRAMMYs, through the power of music, and the talented artists that make an impression along the way."

"The Latin GRAMMY Street Parties have become a staple among Hispanic communities, offering all participants, from artists to consumers and sponsors with an outstanding experience. We are proud of the program's growth as the premier national Hispanic music series, reaching hundreds of thousands of Latinos across the country through an essential part of our culture-music," said Eventus' President & CEO Nelson Albareda. "We are excited to continue working with the Latin Recording Academy, Univision, and our sponsors toward achieving tremendous success," he added.

The Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive backdrop for attendees to experience live entertainment, sponsor display areas, and product sampling.

Media partners for The Latin GRAMMY Street Parties include: Univision TV, Univision Radio, Univision Online, El Nuevo Herald, Al Dia, Impremedia's La Raza Newspaper, El Diario/La Prensa, and La Opinion.

In addition to its U.S. broadcast, the 9th Annual Latin GRAMMY Awards will be broadcast in approximately 100 countries worldwide.

About The Latin Recording Academy

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit http://www.grammy.com/ .

About Eventus

Eventus Marketing, Inc. is a national full-service Hispanic event marketing and promotional group with corporate offices in Miami. Its mission is to continuously deliver innovative event properties and integrated promotional programs targeting the U.S. Hispanic market. For more information on Eventus, visit http://www.eventusmarketing.com/ .

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com/. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net/ .

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com/ .

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD) , is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/ .

First Call Analyst:
FCMN Contact:
Web site: http://www.eventusmarketing.com
http://www.grammy.com
http://www.univision.net
http://www.univision.com
http://www.mcdonalds.com
http://www.searsholdings.com

Source: Eventus

CONTACT: Pedro de Cordoba, Chief Marketing Officer, Eventus,
+1-305-668-4343, Ext 214; or Betty Del Rio, Latin Recording Academy,
+1-305-576-0036

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Profile: International Entertainment