Helen of Troy Supports Fashion Rocks, Lifetime TV and Other Major Television Shows This Fall With Its Bed Head(R) TIGI(R) and Vidal Sassoon Brands

Helen of Troy Supports Fashion Rocks, Lifetime TV and Other Major Television Shows This Fall With Its Bed Head(R) TIGI(R) and Vidal Sassoon Brands

Leading Brands Launch Innovative New Styling Products Backed By Major Advertising and Sponsorship Campaigns

EL PASO, Texas, Sept. 2 /PRNewswire/ -- Helen of Troy, a leader in brand-name personal care and household consumer products, is turning up the heat this fall with the launch of new styling products and campaigns for two of its high-profile brand names, Vidal Sassoon and Bed Head(R) TIGI(R). The innovative Vidal Sassoon Answers(R) is the first line of styling tools designed specifically for different hair types: Fine, Normal, and Coarse. It features dryers, straighteners, curling irons, and brushes that take the guesswork out of choosing the best appliance and brush for your hair type. The exciting new Bed Head(R) TIGI(R) Rock Star(TM) Styler gets hot fast, stays hot, straightens instantly and features 1" Tourmaline and Ceramic curved plates, allowing users to easily create various styles.

Helen of Troy is supporting the launch of its breakthrough Vidal Sassoon Answers(R) hair styling line with a national advertising campaign on all of the top TV fashion shows such as Project Runway, Shear Genius, E! News, top-rated Lifetime shows like Desperate Housewives and Grey's Anatomy, and hit shows on Style, Oxygen, Bravo, and TLC. Featuring the "Your Hair Knows" tagline, the innovative Vidal Sassoon Answers(R) TV ads bring to life the common problem of using the wrong styling tools on your hair and the revolutionary solution the Answers line provides. This campaign was created by Doner, the largest independently owned advertising agency in the world.

"We are breaking new ground with the Vidal Sassoon Answers(R) line, so we wanted to do a major ad campaign that is innovative as well," said Jeff Willard, Vice President of Marketing at Helen of Troy. "We will be able to show millions that there is an answer to their styling problems, and it's using the right tools for their specific hair type."

Vidal Sassoon Answers(R) will also be the exclusive hair care sponsor of Lifetime's movie event of the year - Coco Chanel starring Shirley MacLaine, which premieres September 13, 2008.

To support the launch of its new Rock Star(TM) Styler, Bed Head(R) TIGI(R) is bringing rock star style to Conde Nast Media Group's Fashion Rocks 2008 event as the exclusive hair appliance sponsor. Bed Head's Rock Star(TM) Styler advertising campaign will include full page ads in the Fashion Rocks Supplement; a New York City media blitz; a National Radio Ad Campaign; and online ads on leading fashion sites such those of Glamour, Self and Allure.

The star-studded Fashion Rocks event, which brings stars of fashion and music together, takes place in New York City on September 5, 2008 which kicks off Fashion Week and will air Tuesday, September 9th on the CBS television network (9:00-11:00 PM, ET/PT).

Willard said, "We are very excited about the launch of the Bed Head(R) TIGI(R) Rock Star(TM) Styler and our partnership with Conde Nast Media Group's Fashion Rocks, the premiere event uniting music and fashion. We wanted the new Bed Head(R) TIGI(R) Rock Star(TM) Styler to make a major statement and hit the stage with a bang, and our Fashion Rocks campaign is an unparalleled venue."

The Bed Head(R) TIGI(R) Rock Star(TM) Styler is now available at fine retailers and a Rock Star line of brushes is also in the works.

Helen of Troy

Helen of Troy Limited is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company's personal care products include hair dryers, curling irons, hair setters, women's shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products. The Company's household products include consumer product tools in the kitchen, cleaning, barbecue, barware, storage, organization, garden, hardware, trash and automotive categories. The Company's products are sold by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trade marks including Vidal Sassoon(R), licensed from The Procter & Gamble Company, Revlon(R), licensed from Revlon Consumer Products Corporation, Dr. Scholl's(R), licensed from Schering-Plough HealthCare Products, Inc., Sunbeam(R), Health at Home(R) and Health o meter(R) licensed from Sunbeam Products, Inc., Sea Breeze(R), licensed from Shiseido Company Ltd., and Vitapointe(R), licensed from Sara Lee Household and Body Care UK Limited. Helen of Troy's owned brands include OXO(R), Good Grips(R), Brut(R), Vitalis(R), Final Net(R), Ammens(R), Condition 3-in-1(R), Skin Milk(R), Time Block(R), Epil-Stop(R), Dazey(R), Caruso(R), Karina(R), DCNL(TM), Nandi(TM), Isobel(TM) and WaveRage(R). The Company markets hair and beauty care products under the Helen of Troy(R), Hot Tools(R), Hot Spa(R), Salon Edition(R), Gallery Series(R), and Wigo(R) owned brands to the professional beauty salon industry. For more information on Helen of Troy products, please visit www.helenoftroyusa.com

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Source: Helen of Troy

CONTACT: Jamie Roberts of HWH PR/New Media, +1-212-355-5049, ext. 118,
jroberts@hwhpr.com, for Helen of Troy

Web site: http://www.helenoftroyusa.com/

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Profile: International Entertainment