NexxNow, Inc. to Congratulate IMG and China Central Television (CCTV) on Their Historic Exclusive Joint Venture

NexxNow, Inc. to Congratulate IMG and China Central Television (CCTV) on Their Historic Exclusive Joint Venture

BUFFALO, N.Y., Aug. 4 /PRNewswire-FirstCall/ -- NexxNow, Inc. (BULLETIN BOARD: NXXN) , a sports media and marketing company is very pleased to extend a congratulatory statement for the first-of-its-kind partnership linking a leading international sports and entertainment company (IMG) with the world's largest television broadcaster (CCTV) and for the profound effect it will have not only for sports awareness in China, but the world over.

Paul Riley, CEO of NexxNow stated, "The CCTV-IMG Joint Venture will reduce the time required to provide, produce and deliver televised sports content to the massive Chinese audience which can only benefit NexxNow's initiatives. The JV provides a unified "one stop" shop for worthy sports content and eliminates negotiations with multiple production companies. China boasts the single largest basketball fan-base worldwide. NexxNow's unique content offering fits the Chinese appetite in our opinion. This recent development provides a boost to all qualified sports content seeking access to this massive audience."

IMG Press Room Release: http://www.imgworld.com/press_room/fullstory.sps?iType=13708&iNewsid=6615065&i CategoryID=12541

Excerpts from IMG and China Central Television joint venture press release, dated 7/31/08:

In making the announcement, IMG Chairman and Chief Executive Officer, Ted Forstmann, said, "Today we are bringing together two international companies with unparalleled global reach. Pairing IMG's expertise in creating and developing high-profile sporting events with the unprecedented reach of China Central Television, China's leading television broadcast and media company, will generate many different opportunities to enhance the sports and media landscape in China. 'CCTV-IMG Sports Management' will be a formidable international brand -- capable of developing compelling sports and entertainment content for many years to come."

Li Jian, President, China International Television Corporation (CITVC), the business arm of CCTV, said, "The CCTV-IMG joint venture marks a milestone in the international development of China's sports industry. It will help us to better utilize China's domestic resources and strongly enter the international market. As with the Olympic motto -- 'Faster, Higher, Stronger' -- the synergy of our two companies will create faster growth, higher standards and a stronger global player."

Jiang Heping, Managing Director and President of CCTV Sports, and chairman of the CCTV-IMG joint venture, stated, "The friendship between CCTV and IMG goes back decades. Our years of cooperation lay a solid foundation for this partnership. Television has been a catalyst for change and growth in sports, and CCTV 5, as the leader in sports media in China (with an 80 percent share of the sports broadcasting market), has been at the forefront. China's abundant sports resources and huge market give us an enormous opportunity for growth, and makes sports one of China's key competitive industries worldwide. We are determined to take the lead in China's sports industry."

   About the Company  (BULLETIN BOARD: NXXN)    About NexxNow, Inc.  

NexxNow, Inc. is a diversified Sports Media and Marketing Company that provides technologically powered multi-media ad platforms to National/International Advertisers. NexxNow China, Inc. (Subsidiary) is pursuing the television broadcast of professional sporting events to and from China.

Information on the company and a fact sheet can be found on www.nexxnow.com.

Forward Looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

    CONTACT INFORMATION:    Market Vision Consulting, Inc.    Robert Gartzman    Phone (561) 447-7177  

First Call Analyst:
FCMN Contact:

Source: NexxNow, Inc.

CONTACT: Robert Gartzman of Market Vision Consulting, Inc.,
+1-561-447-7177, for NexxNow, Inc.

Web site: www.financialfilings.com
http://www.nexxnow.com/

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Profile: International Entertainment