Gap and Musician Matt White Call on the People of Orlando to Voice What's Important to Them This Election Year With Free Customizable Gap 'Vote For__' T-Shirts

Gap and Musician Matt White Call on the People of Orlando to Voice What's Important to Them This Election Year With Free Customizable Gap 'Vote For__' T-Shirts

On Monday, September 1st at the Mall of Millenia Gap, Consumers Can Fill in the Blank with their Opinions While Enjoying an Acoustic Set by Matt White

ORLANDO, Fla., Aug. 28 /PRNewswire/ -- With one of the most important elections for our nation on the horizon, Gap and singer/songwriter Matt White invite Orlando shoppers to voice their passions by customizing a free Gap "Vote For__" t-shirt on Monday, September 1 (Labor Day). Whether it's Walt Disney World or Universal Studios, everyone is invited to fill in the blank at the Mall of Millenia Gap, while enjoying an acoustic set by Matt White, one of Rolling Stone's "10 Artists to Watch."

The in-store event is part of Gap's "Vote" initiative, which gives people a platform to express their ideas and opinions via the iconic Gap white t-shirt.

Earlier this month, Matt, who debuted at No. 4 on Billboard's New Artist Chart and is in the middle of a late summer tour promoting his new single "Love" off his debut Geffen release Best Days, created his own t-shirt, "Vote for Love," which he'll wear throughout the tour. His t-shirt can also be seen in his upcoming video "Love," which was recently filmed inside a New York City public bus and debuts this fall on video outlets.

"My friends at Gap have created this really simple shirt that lets you express what's important to you," said Matt White. "Music is how I express myself so I wrote "Vote for Love" on my shirt. I'm really interested to see all of the words and visual expressions the people of Orlando will use to voice what they're passionate about."

Orlando is the third stop on Matt's tour in support of Gap's "Vote" initiative. As he travels across the U.S. -- from Atlanta to Dallas and Los Angles to San Francisco -- Matt's "Vote for Love" message will be featured on the exterior of his tour bus, helping spread his message and encourage people to express what they vote for. For the complete tour schedule, visit http://www.mattwhitemusic.com/.

For Orlando residents unable to make it to the event, the customizable "Vote for __" t-shirts will be available for purchase in Gap stores nationwide starting October 23 through Election Day on November 4.

   Monday, September, 1 Event Location + Time:   Gap   Mall of Millenia   4200 Conroy Road   Orlando, FL  32839   

Free "Vote for __" t-shirt creation: 10:00 a.m. - 9:00 p.m. EST -- free while supplies last.

   Matt White Performance: 5:00 p.m. EST     Media Contacts:     Julia Burgon                       Kim Terry    SS+K for Gap                       Gap Marketing & PR    jburgon@ssk.com                    kimberly_terry@gap.com    212.419.3331                       415.427.4844  

First Call Analyst:
FCMN Contact:

Source: Gap

CONTACT: Julia Burgon of SS+K, +1-212-419-3331, jburgon@ssk.com, for
Gap; or Kim Terry of Gap Marketing & PR, +1-415-427-4844,
kimberly_terry@gap.com

Web site: http://www.gapinc.com/
http://www.mattwhitemusic.com/

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Profile: International Entertainment