BLOOMBERG TELEVISION Covers China During Olympic Games

BLOOMBERG TELEVISION Covers China During Olympic Games

NEW YORK and HONG KONG, Aug. 1 /PRNewswire/ -- Starting Monday, BLOOMBERG TELEVISION(R) viewers will see live special reports on China from Bloomberg's Beijing and Hong Kong bureaus before, during and immediately after the Olympic Games. Bloomberg anchors Steve Engle and Susan Li will report from Beijing and interview guests across Asia about China's development and the financial impact of the games.

Special coverage related to the Olympics will explore the impact of lower-than-expected tourism leading up to the games, the development of China's culinary industry, China's ongoing environmental challenges, efforts to clean up Beijing's air and the transformation of Shenyang from the second most polluted city on earth to an Olympic host site where the air is cleaner than Beijing's.

BLOOMBERG TELEVISION coverage of China during the 2008 Olympics will air across Asia, Europe, the U.K. and the U.S. starting Monday, August 4. In Asia, segments will air on Bloomberg Live at 6AM HKT, Bloomberg Now at 9AM HKT, Bloomberg Today airing at 11PM HKT and Asia Business Tonight airing at 6PM and 8PM HKT. The special reports can be seen in the US and Europe on Bloomberg Live, which airs at 7PM ET/ 12AM BST.

This exclusive news and follow up reports are available to the public on BLOOMBERG TELEVISION and BLOOMBERG RADIO(R) services worldwide, as well as to users of the BLOOMBERG PROFESSIONAL(R) service. Clips from the interviews will be archived and available via the BLOOMBERG PROFESSIONAL service.

About Bloomberg Television

The BLOOMBERG TELEVISION(R) service is the only worldwide 24-hour business and financial television network, broadcasting in seven languages to more than 200 million homes via eleven channels. BLOOMBERG TELEVISION programming is created exclusively by the global BLOOMBERG NEWS(R) service with more than 2,300 professionals in over 135 bureaus. The dynamic BLOOMBERG TELEVISION screen adds depth and context to on-air reports, providing viewers with charts, breaking news, stock quotes and relevant stock indexes in real time gleaned from the news, data and analytics tools of the BLOOMBERG PROFESSIONAL(R) service.

About Bloomberg

Bloomberg is the global provider of financial data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 2,300 professionals in over 135 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on eleven channels in seven languages; and BLOOMBERG RADIO(R) services providing up-to-the-minute news on XM, Sirius and WorldSpace satellite radio globally and on WBBR 1130AM in New York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

The BLOOMBERG PROFESSIONAL service and data products are owned and distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan and Korea. BFLP owns and distributes Bloomberg Markets Magazine. BLP provides BFLP with global marketing and operational support and services. Bloomberg Tradebook is distributed by Bloomberg Tradebook LLC and its subsidiaries. BLP owns and distributes Bloomberg Television, Bloomberg Radio, the Bloomberg Website and Bloomberg Press. BLOOMBERG, BLOOMBERG PROFESSIONAL, BLOOMBERG MARKETS, BLOOMBERG NEWS, BLOOMBERG ANYWHERE, BLOOMBERG TRADEBOOK, BLOOMBERG BONDTRADER, BLOOMBERG TELEVISION, BLOOMBERG RADIO, BLOOMBERG PRESS and BLOOMBERG.COM are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. BTV is a trademark and service mark of Bloomberg L.P., a Delaware limited partnership. All rights reserved.

Source: Bloomberg

CONTACT: Heidi Tan, Bloomberg LP, +1-212-617-5375,
htan14@bloomberg.net

Web site: http://www.bloomberg.com/

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Profile: International Entertainment