VH1 Rocks Out With Interactive Campaign on the Ecast Network for 'VH1 Rock Honors: The Who'

VH1 Rocks Out With Interactive Campaign on the Ecast Network for 'VH1 Rock Honors: The Who'

Award Show Promoted on Ecast to Reach Young Adults and Music Enthusiasts

SAN FRANCISCO, July 7 /PRNewswire/ -- After finding success with two previous promotions, VH1 has again partnered with the Ecast media network to promote the "VH1 Rock Honors: The Who" in 10,000 bars and nightclubs across the country. The show premieres on VH1 on Thursday, July 17 at 9:00 p.m.

Posterscope NY partnered with Ecast, the largest broadband touchscreen media network in the United States to create a campaign that heavily promotes "VH1 Rock Honors: The Who." Launched on June 23, the campaign offers consumers multiple opportunities for engagement, including customized playlists highlighting songs by The Who; an integrated social application in which consumers can request a text reminder to tune-in to the show; and a music memory game called The Seeker.

Previous VH1 campaigns on the broadband media network include "VH1 Hip Hop Honors," which paid homage to Hip Hop innovators and veterans, and most recently VH1 Classic's 7-part series, "Seven Ages of Rock," which showcased various genres of rock music that shaped pop culture.

"Ecast offers multi-dimensional campaigns that have resulted in consistent engagement from consumers and high click-through rates for previous VH1 programs," said Nigel Cox-Hagan, senior vice president, Creative Group and Consumer Marketing, VH1. "Its delivery of compelling interactive content and music into a non-intrusive social setting gives us a great medium for reaching VH1's music loving audience."

Promoting on the Ecast network is a winning combination for advertisers trying to reach a large, young, music-oriented audience. In fact, a recent Arbitron study found that 78 percent of patrons in bars and nightclubs took notice of the touchscreen media network, and one-quarter of patrons interacted with the Ecast network. Not only are consumers interacting with the network, but the recall rate is 43 percent.

"Ecast allows VH1 to zero in on a highly desirable demographic," said John Taylor, president and CEO of Ecast. "We are proud to be one of the few out- of-home media networks to provide advertisers with an interactive experience and direct access to the young adults who are the social influencers driving consumer trends, and we look forward to another successful VH1 campaign."

About Ecast

Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

This release is available on the KCSA Strategic Communications Web site at www.kcsa.com.

   CONTACT INFO:   Christa Conte / Charlotte Maumus   KCSA Strategic Communications   (212) 896-1238 / (212) 896-1269   cconte@kcsa.com / cmaumus@kcsa.com  

Source: Ecast

CONTACT: Christa Conte, +1-212-896-1238, cconte@kcsa.com, or Charlotte
Maumus, +1-212-896-1269, cmaumus@kcsa.com, both of KCSA Strategic
Communications, for Ecast

Web site: http://www.ecastnetwork.com/

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Profile: International Entertainment