From Silver Screen to the Card Aisle

From Silver Screen to the Card Aisle

American Greetings and MGM Consumer Products Announce Partnership to Bring Classic Film Icons to New Products

CLEVELAND, July 7 /PRNewswire-FirstCall/ -- American Greetings Corporation (NYSE:AM) and MGM Consumer Products (MGM) today announced an agreement giving the greeting card manufacturer access to the studio's extensive film catalogue for use in new social expression products. Characters and scenes from the long history of MGM films will be integrated into American Greetings products beginning September 2008.

From classics like Rocky, The Pink Panther and Dances with Wolves, to more current fare like Legally Blonde, MGM has been home to some of the most memorable characters and screen moments in film history.

"MGM's diverse collection of great films gives American Greetings the opportunity to translate some of the most memorable moments in motion picture history into social expression products such as greeting cards, gift bags, ornaments and calendars," said Mike Brown, vice president of licensing at American Greetings. "We are very excited to integrate the classic icons from MGM into all new products for our consumers."

MGM's diverse and extensive contemporary film and television library is the world's largest, and is comprised of more than 4,100 titles.

"We are delighted to announce our new strategic partnership with American Greetings," said Travis Rutherford, executive vice president -- MGM Consumer Products and Location Based Entertainment. "Movies hold a special place in all our hearts and MGM owns some of the most memorable movie moments in Hollywood history. Now consumers can create and share special emotional connections using American Greetings innovative products incorporating MGM movie magic."

About Metro-Goldwyn-Mayer Studios Inc.

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com .

About American Greetings Corporation

American Greetings Corporation (NYSE:AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion. For more information on the Company, visit http://www.corporate.americangreetings.com/

First Call Analyst:
FCMN Contact: frank.cirillo@amgreetings.com

Source: American Greetings Corporation

CONTACT: Theo Dumont, Director of Public Relations and Corporate
Communications of Metro-Goldwyn-Mayer Studios Inc., +1-310-449-3956,
tdumont@mgm.com; or Frank Cirillo, Senior Communications Specialist of
American Greetings, +1-216-973-0678, Frank.Cirillo@amgreetings.com

Web site: http://www.corporate.americangreetings.com/
http://www.mgm.com/

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Profile: International Entertainment