Kids Can Be Movie-Makers with The HURU HUMI(TM) Cartoon Mash Up and Win!

Kids Can Be Movie-Makers with The HURU HUMI(TM) Cartoon Mash Up and Win!

Make and share your own viral HURU HUMI(TM) cartoon creation - just mix and match

WOODSTOCK, Ill., July 14 /PRNewswire/ -- The HURU HUMI(TM) cartoon mash up engine available at www.huruhumi.com makes it easy for anyone to create a unique cartoon movie, make it viral by sending to all their friends and be instantly entered to win one of the most anticipated toys of 2008, a HURU HUMI(TM). They won't hit stores till August but there's no need to wait till then to get to know the hottest new high schoolers of Huru High(TM)! The cartoon mash up is a fun, free-to-use tool designed to encourage creativity in kids and tweens.

One hundred mash up cartoon creators will be awarded a free HURU HUMI prize pack and at the end of the sweepstakes on September 1st, one grand prize winner will receive the whole line of eight HURU HUMI(TM) characters in addition to a $1000 retail gift certificate! The details of the sweepstakes and the cartoon mash up engine can be found at http://mashup.huruhumi.com/ .

"We believe the mash up will introduce kids and tweens to HURU HUMI(TM) in a way that sparks creativity and encourages self-discovery, expression and sharing," states Mike Nakamura, CEO of Senario. "At Senario, we always strive to use technology to create beneficial and social play patterns rather than allowing it to isolate youth."

HURU HUMI(TM) is the very first line of digital personalities that features high school characters from Huru High(TM) that have distinct identities, voices, pasts, personalities, interests, styles and facial expressions. Not only can HURU HUMIs(TM) talk to their "Gurus" (owners) and to each other, they have the ability to chat with multiple HURU HUMIs(TM) at the same time. Designed for kids and tweens aged 10 and up, HURU HUMIs(TM) promote personal discovery, friendship and conversation by making it fun for Gurus to bring them together to socialize. Also, the interactive characters are able to sense other HURU HUMIs(TM) nearby and can start conversations with each other even if their Gurus aren't friends yet! With multiple characters launching this summer and more debuting shortly, HURU HUMIs(TM) have unique personalities and diverse interests including sports, animal rights activism, fashion, gossip and performing; but above all, they love to make new friends.

HURU HUMIs(TM), priced at $29.99 will be available for purchase online at websites such as eToys.com, Target.com and ToysRUs.com on August 1st and available at various retail outlets such as Walmart, Toys R' Us, Target and Kmart by the end of August.

Founded in 2000 and headquartered in Woodstock, IL, Senario creates innovative products and brands for consumer electronics, entertainment and publishing. The company also operates an extremely successful licensing program that includes hundreds of the best brands in the world. For more information, please visit www.senario.com.

First Call Analyst:
FCMN Contact:

Source: Senario

CONTACT: Esther Koo, Southard Communications, +1-212-777-2220,
esther@southardinc.com, for Senario

Web site: http://www.senario.com/
http://www.huruhumi.com/
http://mashup.huruhumi.com/

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Profile: International Entertainment