Fluid Music's Trusonic(R) to Spice up The Boston Market Brand Experience

Fluid Music's Trusonic(R) to Spice up The Boston Market Brand Experience

LA JOLLA, Calif., July 10 /PRNewswire-FirstCall/ -- Fluid Music, Inc. (TSX: FMN) today announced its wholly owned subsidiary Trusonic, the provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, has entered their newest client relationship with Boston Market Corporation, based in Golden, CO. Under the agreement, Trusonic will deploy its proprietary internet-based music solution across 579 Boston Market locations in 28 states.

Trusonic's comprehensive audio solution creates an immediate, quantifiable connection between business, consumers, and Digital Out-of-Home advertisers. By providing strategic control of music, messaging and ad placement, Trusonic solutions build on existing brand awareness while generating new revenue possibilities. Together, Boston Market and Trusonic developed a highly customized, brand centric, music program that, through Trusonic's proprietary technology, can be easily versioned to meet the demands of Boston Market's national brand. "We believe Trusonic will help us provide a more consistent brand experience across our restaurants," said Michelle Glander, Senior Marketing Director of Boston Market.

Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid Music, Trusonic's parent company, stated, "This agreement with a nationally recognized brand such as Boston Market is a strong endorsement of Trusonic's digital distribution platform, and its ability to allow comprehensive customization and complete flexibility in scheduling. Fluid Music's catalog, well over 5 million tracks, contains the largest library in the world of independent and emerging artists and remains the largest licensed library on the globe, enabling Trusonic to offer prospective clients more track selection, more cost-effectively."

Trusonic's digital delivery platform gives its users an unprecedented level of control over their auditory environment, including auditable ad play reports retrievable at any time and message addition or removal within minutes at one, or every location worldwide.

For more information on Trusonic, go to http://www.trusonic.com/. For more information on Boston Market go to http://www.bostonmarket.com/.

About Trusonic

Trusonic's comprehensive audio solution creates an immediate, quantifiable connection between business, consumers, and digital out-of-home advertisers, and is favored by many of the nation's top retail and hospitality brands for its ability to target messaging and enhance the brand experience. Trusonic is a wholly owned subsidiary of Fluid Music, a public company listed on the Toronto Stock Exchange (TSX: FMN). Fluid Music is the world's largest private label music aggregation and distribution company. For more information regarding Trusonic email brosen@trusonic.com.

About Boston Market

Boston Market Corporation, based in Golden, Colo., is a leader in the fast casual restaurant segment, selling convenient, chef-inspired meals in 579 restaurants in 28 states and ready-to-heat meals in several supermarket chains. For more information, visit the company's Web site at http://www.bostonmarket.com/.

First Call Analyst:
FCMN Contact:

Source: Fluid Music, Inc.

CONTACT: Lorne Abony of Fluid Music, +1-310-665-9878

Web site: http://www.trusonic.com/
http://www.bostonmarket.com/

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Profile: International Entertainment