SBS Broadcasting Builds Online Strategy on GX WebManager

SBS Broadcasting Builds Online Strategy on GX WebManager

NIJMEGEN, The Netherlands, July 10/PRNewswire/ -- GX, a leading vendor in Enterprise Web Content Management, is making significant strides in gaining market share in the media arena. SBS Broadcasting, part of the ProSiebenSat.1 Group, will build its online strategy on GX WebManager. The media company was especially impressed by the development speed of their new content management system. This enables the agency to launch new websites for programs or specific themes in hours rather than weeks.

In the creation phase, GX WebManager enables editors to use an innovative way to construct and design these sites. This means they are able to quickly create sites for channels, programs and specific themes , each with its own look and feel. Instead of using traditional methods, editors assemble these sites with re-usable components (WebManager Component Bundles, or WCB's) that separate content from design. This shortens the time-to-market without compromising functionality.

SBS has gone live with GX WebManager. Thomas van de Weerd, Internet Manager at SBS Interactive Media, is happy with the first experiences. "We are now able to independently develop a new site within one day. Our editors and developers had excellent training en we're looking at developing our own WCB's to add functionality. GX really understands our business. The result is a future-proof platform that enables us to achieve our business goals."

Bart Heilbron, Commercial Director at GX, is very happy with SBS Broadcasting. "It's an excellent name to add to our portfolio and this win strengthens our position in the market for media companies. In this dynamic international marketplace, speed of development is of mission critical importance. GX WebManager enables SBS to quickly adapt their existing sites to new trends and furthermore lets them develop and publish new sites at an incredible pace."

About SBS Broadcasting

SBS Broadcasting B.V., in short SBS, is a Dutch multimedia broadcasting group and owner of the television channels NET 5, SBS 6 and Veronica and of the print-magazines Veronica Magazine and Totaal TV. As of August 2007, SBS is part of the ProSiebenSat.1 Group.

About GX

GX is a leading vendor of Enterprise Web Content Management. With the product GX WebManager, innovative and reliable solutions are built for customers by GX and its partners. These solutions range from modern, informative Websites to powerful, consumer-facing portals requiring integrations with enterprise software. All are based on a robust and agile platform based on open standards with a component-based architecture. GX WebManager is used by medium to large enterprises in a range of sectors. Customers include KPN, Asics, DaimlerChrysler, Nashuatec, Centocor, SBS Broadcasting, Schiphol Group and Reed Business. More information at http://www.gxwebmanager.com and http://www.gxdeveloperweb.com, http://www.wcmexchange.com.

Source: GX

For more information: Jeff Ronge, PR & Marketing Professional, T: +31-24-388-82-61, E: jeffr@gx.nl .

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Profile: International Entertainment