CBS and AirPlay Make BIG BROTHER 10 Sizzle With New Interactive Game

CBS and AirPlay Make BIG BROTHER 10 Sizzle With New Interactive Game

BIG BROTHER: Live TV Challenge lets TV audience join the competition via mobile and Web action

SAN FRANCISCO, July 10 /PRNewswire/ -- AirPlay (http://www.airplay.com/), the innovative leader in multi-player TV games, announced today an agreement with CBS to premiere a live, interactive experience for viewers of BIG BROTHER 10 -- heating up this summer's hottest reality TV program. Beginning July 13, fans can play BIG BROTHER: Live TV Challenge to become the first official BIG BROTHER interactive champion and be eligible to win a trip to the live season finale in Los Angeles.

"BIG BROTHER has an extensive fan community who crave constant interaction," said Jeff Sellinger, Executive Vice President, CBS Mobile. "This new game enhances the experience by allowing fans to interact and connect with each other via mobile phone or the Web while they watch the show. Most people have a mobile phone with them while they watch television, so this is a natural, entertaining way for them to interact."

Television viewers who follow HouseGuests 24/7-watching unparalleled rivalries from the sidelines-have the tool to play along with BIG BROTHER: Live TV Challenge. This social and competitive experience enhances viewers' involvement, while they watch the BIG BROTHER broadcast on TV. Players interact with other fans by chatting and competing against one another through predictions, "Pop Polls," trivia and memory of past show events.

"BIG BROTHER: Live TV Challenge is the show's only multi-player game where dedicated fans can watch, predict and dive into the television experience," said AirPlay Chairman and CEO Morgan Guenther. "Fans can use their mobile phone or the Web to earn prizes and bragging rights."

BIG BROTHER: Live TV Challenge is the newest addition to an existing mix of unique sporting events and game show offerings including NFL Call-the-Play Football, NBA Realtime Fantasy and Deal or No Deal: Live TV Challenge. All of AirPlay's games offer viewers the opportunity to compete and play in real time against a community of fans via their mobile devices or the Web for the definitive television viewing experience.

To play along with AirPlay's BIG BROTHER: Live TV Challenge, log onto http://www.cbs.com/, http://www.airplay.com/ or simply text BB10 to PLAYTV. The game is available on most major carriers.

About AirPlay

Founded in 2005, AirPlay has become the leader in multi-player TV games. By joining 200 million mobile devices with 110 million U.S. television households, AirPlay enables enthusiasts to actively participate in their favorite programming through real-time competition and community. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures.

For more information or to experience PlayTV on AirPlay, log on to AirPlay.com or contact AirPlay@RLMpr.com.

About CBS' BIG BROTHER

BIG BROTHER 10 will follow a group of strangers living together in a house outfitted with dozens of cameras and microphones recording their every move 24 hours a day, seven days a week. One by one, the HouseGuests will vote each other out of the house until at the end of three months, the last remaining HouseGuest will win the grand prize.

BIG BROTHER 10 debuts on Sunday, July 13 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Following the premiere, BIG BROTHER 10 will be broadcast three nights weekly, on Sundays (8:00-9:00 PM, ET/PT), Tuesdays (9:00-10:00 PM ET/PT) and the live eviction show, hosted by Julie Chen, on Wednesdays (8:00-9:00 PM live ET/delayed PT).

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally. Content distributed throughout CBS-owned properties and partner Web sites includes network and original programming, live shows produced exclusively for the Internet as well as clips, podcasts and mob-isodes of CBS shows, among other features.

First Call Analyst:
FCMN Contact:

Source: AirPlay

CONTACT: Kendra Peavy of RLM Public Relations, +1-212-741-5106,
ext. 226, AirPlay@RLMpr.com

Web site: http://www.airplay.com/

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Profile: International Entertainment