Setanta Sports Scores Strategic Solution With Verizon FiOS TV Distribution Deal

Setanta Sports Scores Strategic Solution With Verizon FiOS TV Distribution Deal

Verizon to provide Setanta's Elite Line-Up of International Sports Programming

NEW YORK, June 5 /PRNewswire/ -- Setanta Sports (www.setanta.com), the leading sports broadcasting network dedicated to international soccer and rugby, today announced the upcoming launch of Setanta on Verizon FiOS TV. Soon FiOS TV subscribers will be able to sign up for 24-hour "armchair access" to more than 1,000 live events, including UK, European and International soccer, as well as world-class rugby and other sports programming.

Setanta will join FiOS TV's extensive lineup, which offers more than 400 all-digital channels, including approximately 30 high-definition channels in most markets, and access to more than 10,000 on-demand titles, 70 percent of which are free. FiOS TV is currently available to over 6.5 million homes in 13 states: California, Delaware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Oregon, Texas and Virginia. Verizon's FiOS TV service is delivered over the nation's most advanced fiber-optic network straight to customers' homes and businesses.

"Advanced fiber-optic networks are another great way to watch our live world-class soccer and rugby matches," said Roger Hall, CEO of Setanta. "Joining Verizon FiOS TV is a natural next step for Setanta as we work to provide die-hard fans across the United States with the highest quality international sports content."

Setanta provides the very best Soccer including Barclays Premier League and UEFA Champions League which are the benchmarks in club football around the world. Also the best Rugby from across the globe along with other great International Sports programming.

Airing seven days a week, 24 hours per day, Setanta Sports will soon be available to FiOS TV customers for only $14.99 per month.

"Sports content is incredibly popular and important to today's consumers, and Verizon's FiOS TV subscribers are looking for the very best channel offerings. Setanta will be a great new addition to our channel lineup, giving our customers a front seat to some of their favorite sports," said Terry Denson, vice president -- FiOS TV content and programming.

For more information about how to order Setanta Sports and to learn more about Verizon FiOS TV, visit www.verizon.com/fiostv.

About Setanta Sports (www.setanta.com)

Setanta Sports operates the only dedicated International sports and rugby channel in the US. In 2006, the 24-hour, digital pay TV network aired more than 1,000 live events, including European and International soccer, world-class rugby and other sports programming designed to meet the growing demands of international sports fans living in North America. Setanta Sports is owned by Dublin-based Setanta Sports worldwide, a leading, international pay television broadcaster and the number two sports broadcaster in the United Kingdom, providing top sports leagues and events to more than 100 million digital television homes globally and to commercial venues in six countries. In North America, Setanta Sports is currently available to subscribers via DIRECTV, Dish Network, as well as in commercial settings such as sports bars and pubs nationwide. Setanta Sports has a series of additional distribution deals expected for 2008.

First Call Analyst:
FCMN Contact:

Source: Setanta Sports

CONTACT: Robert Ryan, +1-646-274-4988, robert.ryan@setanta.com

Web site: http://www.setanta.com/
http://www.verizon.com/fiostv

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Profile: International Entertainment