NBCSports.com Partners With AirPlay to Deliver Live Interactive Game for U.S. Open

NBCSports.com Partners With AirPlay to Deliver Live Interactive Game for U.S. Open

AirPlay tests golf fans' skills with premiere of U.S. Open Live Challenge

SAN FRANCISCO, June 9 /PRNewswire/ -- AirPlay (http://www.airplay.com/), the innovative leader in multi-player TV games, today announced an agreement with NBCSports.com and the USGA to deliver an interactive game experience for the 2008 U.S. Open. With U.S. Open Live Challenge, golf fans compete live while watching their favorite competitors throughout the June 12 - 15 broadcasts from Torrey Pines Golf Course in San Diego.

"U.S. Open fans have already proven to be highly engaged across multiple mediums during the Championship," said Alex Withers, Director of New Media at the USGA. "Partnering with NBCSports.com and AirPlay for a live interactive experience now gives golf fans a real stake in the action during this marquee championship."

While the pros compete for the seven million dollar purse, avid fans play along on the Web, predicting the action live for a chance to win an all expenses paid trip to the 2009 U.S. Open at Bethpage Black. Players can predict the scores of their most-watched players, calling out live course action such as whether a player will sink a putt on the third hole or bogey on the next par 4. It happens in real time during the broadcast with immediate leaderboard updates, golf trivia questions, player-to-player chat and up-to-the-second opinion polls.

By combining today's multi-player TV technology with television viewers' passion for the ultimate golf championship, the USGA, NBCSports.com and AirPlay take the experience of the game and its fans to new heights with U.S. Open Live Challenge.

"The U.S. Open is more than a premier golf championship, it's a golf institution," explained AirPlay Chairman and CEO Morgan Guenther. "And for the first time this year, legions of Open fans can tee it up live with the pros and shoot for the moon."

AirPlay adds the new U.S. Open Live Challenge to an existing mix of unique sporting events and game show offerings that include NFL Call-the-Play Football, NBA Realtime Fantasy, Deal or No Deal and Jeopardy!. Every AirPlay game lets viewers compete in real time against a community of fans via their mobile devices or the Web for the ultimate television viewing experience.

To get into the action and play U.S. Open Live Challenge, log on to USOpen.com, NBCSports.com or AirPlay.com.

About AirPlay

Founded in 2005, AirPlay has become the leader in multi-player TV games. By joining 200 million mobile devices with 110 million U.S. television households, AirPlay enables enthusiasts to actively participate in their favorite programming through real-time competition and community. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures. For more information or to experience PlayTV on AirPlay, log on to AirPlay.com or contact AirPlay@RLMpr.com.

About the United States Golf Association

The United States Golf Association (USGA) has served as the national governing body of golf for the U.S., its territories and Mexico since its formation in 1894. It's a non-profit organization run by golfers for the benefit of golfers. The Association sponsors a variety of programs that benefit everyone who plays the game, from conducting 13 national championships each year, to writing and interpreting the Rules of Golf, to funding turf grass and course maintenance practices, to supporting grassroots programs through its "For the Good of the Game" initiative.

About NBC Sports Digital Network

The NBC Sports Digital Network consists of a powerful group of web and mobile platforms that reach sports fans wherever and whenever they want. On the web, NBCSports.com, NBCOlympics.com, Rotoworld.com and Sandbox.com offer video, breaking news, biting commentary and insightful analysis, photos, standings, in-depth features, fantasy sports news and information, fantasy games, social tools and NBC Sports' coverage of major professional and amateur sports. On your phone, NBC Sports Mobile delivers live streaming sporting events, up-to-the-minute scores, schedules, photos and more.

First Call Analyst:
FCMN Contact: kendra@rlmpr.com

Source: AirPlay

CONTACT: Kendra Peavy of RLM Public Relations, +1-212-741-5106,
ext. 226, AirPlay@RLMpr.com, for AirPlay

Web site: http://www.airplay.com/

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Profile: International Entertainment