Introducing: 'Media-At-Large' - Synergy between Technology & Talent

Introducing: 'Media-At-Large' - Synergy between Technology & Talent

Official Launch Event: June 25th, 2008

NEW YORK, June 12 /PRNewswire/ -- After recognizing the inherent synergy between technology and talent, Actor, Filmmaker, and now entrepreneur, Shashi Balooja introduces Media-At-Large, an emerging boutique media production company that will contribute a new element to the independent art community that is New York City, upon its Official Launch Event on June 25th, 2008.

Offering an innovative fusion of tangible commodities (such as equipment rentals, studio space, green screen studios, pre & post-production and editing) and creative services (such as film, video, television, web and mobile media), Media-At-Large (M.A.L.) fills a void in the industry by creating a synergistic one-stop shop. From acquiring the hottest new gadgets on the market, such as the dynamic Panasonic HVX 200 Camera, to offering customized packages with artistic guidance (if requested), M.A.L separates itself from the traditional service industry. M.A.L. delivers firsthand know- how and a creative outlook to the needs of independent and inspired individuals, such as filmmakers, producers, actors, students and screenwriters. Here, they match the right resources with the right people, in order to enhance and complement a multitude of creative projects.

With a goal of producing seven features in the coming year, Media-At-Large already has several projects on the table that are gaining clout and recognition, including: "And Then Came Love," featuring front-runner Vanessa Williams which was acquired by Warner Brothers and premiered on the WE Network in May, 2008; "Heaven," a risque webisode series that vows to irreverently and indiscriminately discriminate both minority and majority groups alike, disarming even the most liberal of us all, (the Teaser will debut at the Official Launch Party and the series is coming to a computer screen near you in July, 2008); "The Altruist," a documentary that follows artist Laurie Munn's incredible life (premiering in The Hamptons this Fall 2008, with her upcoming exhibit, "The First Ladies" gracing the windows of Barneys, New York, in November 2008); and "Exposed," a full-length political suspense feature about choice, how far you are willing go to achieve your dreams, and what you are willing to do to protect yourself (also to be released in Fall 2008).

When asked about his inspiration to found and create Media-At-Large, Shashi Balooja reflects, "As an actor, I never fell into a certain 'type' pigeon hole, and as a result, casting directors never knew what to do with me. I was never black enough, I was never Indian enough, so now I believe in roles that are always diverse enough. From there, the idea of a non-traditional, eclectic network of fun, dynamic people with different attributes, skills and passions was born, with an eventual goal of getting involved in community outreach for diverse inner-city kids interested in the arts."

The Official Launch & Networking Event will take place on Wednesday, June 25th, where an assorted media industry crowd will mix, mingle, and kick-off the summer. Complimentary wine sponsored by The Underdog Wine Merchants and food sponsored by Krunch Pizza will be served. To attend the launch event, contact MAL@AMP3pr.com for press credentials and specific event details.

For more info on Media-At-Large, their services, and upcoming community initiatives, please visit: www.MediaAtLarge.com [New Site Launching Soon!]. For interviews or any other press inquiries, please contact Alyson Campbell at AMP3 Public Relations: 646.827.9594 or Alyson@amp3pr.com.

   Press Contact:   Alyson Campbell   AMP3 Public Relations   alyson@AMP3pr.com   office : 646.827.9594  

Source: Media-At-Large

CONTACT: Alyson Campbell of AMP3 Public Relations for Media-At-Large,
+1-646-827-9594, alyson@AMP3pr.com

Web site: http://www.mediaatlarge.com/

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Profile: International Entertainment