Do Something and BusRadio Announce New Public Service Partnership

Do Something and BusRadio Announce New Public Service Partnership

Do Something PSAs featuring top teen celebs to Reach BusRadio's One Million Young Listeners Nationwide

BOSTON, June 24 /PRNewswire/ -- DoSomething.org, one of the largest not-for-profits for teens and social change in the US, and BusRadio, a national radio network that brings age-appropriate music, news and public service messages to 1 million kids during their daily bus ride, announced a new partnership today. Do Something's original PSAs featuring top teen celebrities, including Jordin Sparks, Rachel Bilson and Hayden Christensen, and ways for teens to take action in their communities will be broadcast to BusRadio's expansive young audience of elementary, middle and high school age youth.

The partnership will help promote youth volunteerism and the belief that any teen can take action and make change in their communities right now. Do Something is committed to reaching teens wherever they are and making it as easy as possible for them to get involved. What better place to reach teens than on their bus on their way to school.

"Do Something is very excited to team up with BusRadio as we work to inspire a generation to take action in their communities," said Aria Finger, CMO, Do Something. "BusRadio's wide reach among young people in school districts across 24 states will allow Do Something to reach thousands more young people every day."

"BusRadio is thrilled to share Do Something's message of encouraging young people to get involved in their communities with our listeners. We understand the importance of volunteering and we're proud to be a part of Do Something's mission," said Steven Shulman, president and co-founder of BusRadio.

About BusRadio

BusRadio is a national radio network that brings age-appropriate music, original programming, and public service messages to more than 1 million listeners between the ages of 6 and 18 every weekday during their daily bus ride. BusRadio reaches more than 10,000 buses in 160 school districts in 24 states. BusRadio is the fastest growing national media network in the youth music space, a better alternative to inappropriate FM radio.

About Do Something

Do Something believes teenagers have the power to make a difference. We leverage communications technologies to enable teens to convert their ideas and energy into positive action. We inspire, empower and celebrate a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.dosomething.org.

First Call Analyst:
FCMN Contact:

Source: Do Something

CONTACT: Janell Vantrease of Do Something.org, +1-212-691-2800,
Vantrease@sunshinesachs.com; or Wesley Eberle of BusRadio, +1-617-827-4229,
weberle@oneillandassoc.com

Web site: http://www.dosomething.org/
http://www.busradio.net/

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Profile: International Entertainment