B-Roll Available for Launch of LIVESTRONG.COM by Demand Media and Lance Armstrong Foundation

B-Roll Available for Launch of LIVESTRONG.COM by Demand Media and Lance Armstrong Foundation

   Lance Armstrong discusses how LIVESTRONG.COM helps people live a healthy                                 lifestyle    WHAT:     On Tuesday, June 17, Demand Media, Inc., the leading social             media company, and the Lance Armstrong Foundation (LAF) will             launch LIVESTRONG.COM.    WHY:      Lance Armstrong partnered with the social media gurus from             Demand Media to bring a proactive approach to healthy living             that expands the LIVESTRONG brand. The new online destination             inspires people to change their lives, help themselves and help             others by offering online tools and relevant content from both             experts and the community.              Survey results, to be announced on June 17, fielded by Harris             Interactive(R), will reveal:             --  How Americans feel about improving their health             --  What prevents them from making positive changes     WHO:      Lance Armstrong, cancer survivor and seven-time Tour de France             champion, and Richard Rosenblatt, CEO of Demand Media, and             former chairman of MySpace    WHEN:     Embargo lifts at Tuesday, June 17 EDT, 2008 12:00 AM    VISUALS:  B-Roll of Lance Armstrong talking about how he's created             LIVESTRONG.COM to help people live a healthy lifestyle. New             survey results, press releases, etc. available for launch day.             Demand Media executives available for interview as well.    About LIVESTRONG.COM  

The LIVESTRONG brand has become a global movement dedicated to changing the world through living well. Created through a partnership with The Lance Armstrong Foundation (LAF) and Demand Media(TM), LIVESTRONG.COM is the definitive online social conversation for health, fitness and lifestyle. Through trusted content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com.

   CONTACT:   Cindy Coppola                   Rose Maciejewski   Cell: 609-432-8099              Cell: 310-717-3005   coppolac@ruderfinn.com          maciejewskir@ruderfinn.com  

PRNewswire -- June 13
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Source: LIVESTRONG.COM

Web site: http://www.livestrong.com/

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Profile: International Entertainment