Sophist Surpasses Million Dollar Mark with Text-to-Pledge(TM) Program

Sophist Surpasses Million Dollar Mark with Text-to-Pledge(TM) Program

Non Profit Organizations Recognize Impact of Mobile Fundraising

NEW YORK, May 21 /PRNewswire/ -- As of the week beginning May 19th, amounts raised through Sophist Productions' patent-pending Text-to-Pledge(TM) mobile fundraising program have eclipsed $1,000,000. Fundraising events that incorporated Text-to-Pledge(TM) segments have collectively raised approximately $5,000,000, and thus Text-to-Pledge(TM) accounts for upwards of 20% of overall client event revenues on an aggregated basis. Text-to-Pledge(TM) also represents the second largest revenue stream for Sophist-produced or Sophist-powered Non Profit events, with only ticket sales bringing in more money for Sophist's clients.

Sophist uses a fusion of sponsor activation, digital signage, and interactive on-screen text messaging capabilities in order to create Text-to-Pledge(TM), the execution of which generates eco-friendly, public, competitive, and viral giving environments at large-scale fundraisers. As pledges are sent from attendee mobile phones, the copy is broadcasted on screen in real time for all attendees to see. Following the event, SMS is used to communicate with donors and streamline collection efforts.

Recent developments on Wall Street have not hindered Text-to-Pledge(TM)'s effectiveness or popularity. Successful nights for the National Foundation for Teaching Entrepreneurship (NFTE) at the Marriott Marquis, NFTE once again in Washington DC, and Harlem's Northside Center for Child Development at Cipriani Wall Street put Text-to-Pledge(TM) over the million dollar mark for the 12-month period. And the dozens of oncoming NPO clients indicate that Text-to-Pledge(TM)'s combination of social messaging and mobile fundraising will continue as a crowd and client favorite. Says NFTE founder Steve Mariotti: "Wow, what a breakthrough! We will use you in any city for any event! I could not be more impressed..."

Sophist Productions' CEO Reed Baker declares it Sophist's top priority to continue improving upon the Text-to-Pledge(TM) look and feel, execution, and value. Says Baker: "Text-to-Pledge(TM) is crucial to the future of donor entertainment, activation, and management. We see the value of our work clearly and intend to make mobile mandatory at fundraising events."

Sophist Productions is a New York based music and event production company specializing in providing Branded Entertainment services to celebrity, corporate, and non profit clients.

For information, contact Michael McConnell: 347 528 6144,

mike@sophistproductions.com

Source: Sophist Productions

CONTACT: Michael McConnell of Sophist Productions, +1-347-528-6144,
mike@sophistproductions.com

Web site: http://www.sophistproductions.com/

---

Profile: International Entertainment