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Sunday, May 18, 2008

Rentrak Theatrical Announces Weekend Box Office Estimates for Week of May 18, 2008

Rentrak Theatrical Announces Weekend Box Office Estimates for Week of May 18, 2008

LOS ANGELES, May 18 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of May 16 through May 18, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday May 18, 2008 by Rentrak Theatrical include:

   Title                                    Estimated Weekend     Locations    Chronicles of Narnia: Prince Caspian       56,573,000             3929   Iron Man                                   31,200,000             4154   What Happens In Vegas                      13,850,000             3255   Speed Racer                                 7,645,000             3606   Baby Mama                                   4,593,005             2503   Made Of Honor                               4,500,000             2816   Forgetting Sarah Marshall                   2,537,585             1601   Harold And Kumar Escape From Guantanamo     1,800,000             1403   Forbidden Kingdom, The                      1,000,000              997   Visitor, The                                  687,000              224   Nim's Island                                  580,000              894   Then She Found Me                             527,980              148     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24x7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

   Contacts:   Rogers & Cowan for Rentrak Corporation               Sallie Olmsted                   Amanda Bartz               (310) 854-8124                   (310) 854-8151               solmsted@rogersandcowan.com      abartz@rogersandcowan.com  

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


Profile: International Entertainment

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