MultiVu Video Feed: Independence Day For Borders:

MultiVu Video Feed: Independence Day For Borders:

Company Launches New E-Commerce Site After Seven-Year Alliance with Amazon.com

NEW YORK, May 27 /PRNewswire/ -- After seven years of being teamed with Amazon.com for e-commerce, it's Independence Day for Borders as the company launches its much anticipated, content rich e-commerce site—Borders.com. The site will do more than just sell books...it promises to bring a real bookstore experience to life online.

The most prominent feature is the "Magic Shelf." When users log on to the new site's home page, they will be greeted by a virtual bookshelf displaying book covers much like in a bookstore. The magic shelf can be personalized based on the preferences of the individual user.

The new Borders.com also offers original and exclusive borders video content featuring world-renowned authors such as John Grisham, music performances from the likes of Joss Stone, and even appearances by political leaders such as Bill Clinton. There are book club programs, cooking programs, poetry showcases and real-life advice programs, as well as shows featuring events that happen live in borders stores.

To meet the needs of the 26+ million members enrolled in its free "borders rewards" loyalty program, the Borders.com site will allow these members to earn and redeem rewards for shopping online as well as in stores, something they could not do before. For more information on other borders.com features and the site launch, visit http://www.bordersgroupinc.com.

SATELLITE FEED:

 Tuesday, May 27th, 2008 3:30 PM - 3:45 PM ET Galaxy 26 Transponder 22 C-Band Downlink Freq. 4140 Horizontal  

NEWS: Borders.com Launches New Website

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/33080/press.html

SOUNDBITES:

• George Jones, President & CEO, Borders Group, Inc.
• Kevin Ertell, Vice President, E-Business, Border Group, Inc.
• Rob Gruen, Executive Vice President, Merchandising and Marketing, Borders Group, Inc.
• MOS

B-ROLL INCLUDES:

• New Website Footage
• Store Interiors & Exteriors
• Person Surfing Website

VIDEO PROVIDED BY: Borders

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://www.prnewswire.com/broadcast/33080/press.html

Web site: http://www.bordersgroupinc.com

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Profile: International Entertainment