Rentrak Reports 59% Annual Increase in Video On Demand Viewing

Rentrak Reports 59% Annual Increase in Video On Demand Viewing

- Video On Demand Data Also Shows 36% Increase in VOD Content -

PORTLAND, Ore., May 27 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced that Video On Demand (VOD) viewing increased by 59% compared to the same timeframe last year. The data gathered from Rentrak's subscribing multiple system operators (MSOs) showed consumers increased their time spent viewing VOD programming by 185 million hours versus the first quarter 2007. The quarterly VOD playtime data is part of the expanded information that will be included in Rentrak's State of VOD report that will be issued in June.

Rentrak's Q1 2008 data also shows a 36% increase in the amount of VOD content available to consumers. In the first quarter of 2007, there were about 52,000 titles available from Rentrak subscribing MSOs. In the first quarter of 2008 that number jumped to 70,500 titles, with the Free On Demand (FOD) category providing the highest increase in titles as new networks and additional content continue to be launched.

   Additional findings include:   --  The swell in VOD programming included increases in the playtime for       all content types including Free On Demand (FOD, 48% increase or 95.4       million hours), Subscription On Demand (SVOD, 41% increase or 75.3       million hours) and Transactional On Demand (TOD, 11% increase or 14.2       million hours).   --  Free movies accounted for the most FOD playtime minutes at 33%, with       Kids programming coming in a close second at 29%.   --  The top five FOD categories based on total transactions in the first       quarter of 2008 were Music, Kids, TV Entertainment, Free Movies and       The Cutting Edge. The top 5 categories accounted for 85% of all FOD       orders.    

Source: Rentrak OnDemand Essentials, Q1 2008 vs. Q1 2007. Analysis based on Rentrak subscribing MSOs, includes HD content.

"Rentrak's VOD playtime data illustrates the power and depth of the OnDemand Essentials service to provide valuable data to better understand the consumer trends that are shaping the On Demand industry," said Kristie Fortner, vice president of Syndication, Rentrak. "As the On Demand industry grows and adds more content options, consumers will continue to be drawn to VOD programming to meet their viewing needs."

Rentrak processes daily, census-level on demand data representing 51 million set-top boxes from 27 MSOs and more than 100 content provider partners and manages billions of transactions from more than 10,000 retail and 12,000 home video locations and 35,000 movie screens across North America and other countries around the world.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

    Contacts:  Rogers & Cowan for Rentrak Corporation               Sallie Olmsted                    Amanda Bartz               (310) 854-8124                    (310) 854-8151               solmsted@rogersandcowan.com       abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment