Lionsgate(R) Secures North American Home Entertainment Distribution Rights to First Ever CGI Animated Stories Based on MGA Entertainment's Hugely Popular Little Tikes(R) Toy Brand

Lionsgate(R) Secures North American Home Entertainment Distribution Rights to First Ever CGI Animated Stories Based on MGA Entertainment's Hugely Popular Little Tikes(R) Toy Brand

Multi-Year Agreement Expands Lionsgate's Relationship with MGA And Share in Family Entertainment Space As It Comes On The Heels of Lionsgate's Distribution Agreements With Leading Children's Entertainment Companies HIT Entertainment And LeapFrog

SANTA MONICA, Calif., and VANCOUVER, British Columbia, May 29 /PRNewswire-FirstCall/ -- Lionsgate(R) (NYSE:LGF) , the leading independent filmed entertainment studio, continues to be a growing force in the family home entertainment space, announcing today that it has entered into a distribution agreement with leading consumer entertainment products company MGA Entertainment for the ever-popular Little Tikes(R) brand. The deal was announced today by Lionsgate Executive Vice President of Marketing and Family Entertainment, Anne Parducci.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080529/LATH023)

Under the terms of the multi-year deal, Lionsgate has secured the home entertainment distribution rights, including electronic sell-through and VOD, for the United States and Canada to product created under the all-new Animated Little Tikes Entertainment label. Consisting of four CGI-animated stories, the first release under the new label -- Little Tikes Land -- is scheduled to hit retail this fall.

The Little Tikes announcement significantly expands Lionsgate's existing relationship with MGA Entertainment, which began in 2006 with the announcement that Lionsgate would be the exclusive home entertainment distributor of animated and direct-to-DVD features for the highly popular Bratz(TM) brand of fashion dolls as well as the first live action Bratz theatrical release. The deal was expanded in 2007 to all Bratz catalog features and extended Lionsgate's rights to include video-on-demand and international distribution in the United Kingdom.

The announcement continues Lionsgate's momentum in the family genre, as it comes on the heels of the studio's recent multi-year agreements with family entertainment leader HIT Entertainment and leading developer of technology-based learning products LeapFrog Enterprises, Inc. Through those deals, Lionsgate became the exclusive distributor of HIT's valuable catalog of children's non-theatrical product throughout North America and signed a worldwide agreement with LeapFrog to develop, produce, and distribute original direct-to-DVD features. With these agreements in place, Lionsgate expects its family home entertainment market share of non-theatrical product to grow to approximately 15%, positioning the Company as one of the three industry leaders in that space.

"Lionsgate is thrilled to be in business with MGA once again with Little Tikes, one of the most respected family brands in the world," said Parducci. "We are proud to add Little Tikes, an evergreen company that has been around for almost 40 years, to our roster of highly recognized and trusted family brands. Little Tikes has demonstrated tremendous brand awareness and trust among parents that is certain to carry over into the DVD aisles."

"We consider Lionsgate the perfect partner for our Little Tikes animated DVD feature. They have a great understanding of today's family entertainment marketplace," said MGA Entertainment CEO Isaac Larian.

The deal with MGA continues to build on Lionsgate's tremendous success distributing product from some of the most prominent family brands in the marketplace. Currently the industry's third largest distributor of children's non-theatrical titles and the second largest for children's non-theatrical features, Lionsgate releases to DVD a virtual who's-who in family entertainment brands, including MGA's Bratz(TM) Scholastic's Clifford the Big Red Dog, American Greetings' The Care Bears, HIT Entertainment's Thomas & Friends(TM), Bob the Builder(TM), Barney(TM), Angelina Ballerina(TM), Cookie Jar Entertainment's The Doodlebops, Nelvana's Miss Spider's Sunny Patch Friends as well as Speed Racer and the Marvel(TM) Animated Features.

ABOUT LIONSGATE(R)

Lionsgate is the leading independent filmed entertainment studio with a major presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has partnered with Sony Corporation and Comcast in the operation of the highly successful FEARNet branded VOD and Internet horror channel, recently announced the fall 2009 launch of a new premium entertainment channel with partners Viacom, Paramount Pictures and MGM, and has invested in the leading young men's digital distribution platform Break.com.

Lionsgate generated more than $450 million in North American box office during the past year, driven by a string of hits including the martial arts action film Forbidden Kingdom, starring Jackie Chan and Jet Li, the action film Rambo, the thriller The Eye, the action thriller The Bank Job, the horror film Saw IV, the latest installment in the most popular horror franchise in history, the action film 3:10 To Yuma, the comedy Good Luck Chuck, the family dramas Meet The Browns and Why Did I Get Married?, and the action film War, starring Jason Statham and Jet Li. Lionsgate's prestigious and prolific library of approximately 12,000 motion picture and television titles is an important source of recurring revenue that serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the globe.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes such brands as the award-winning Bratz(TM), Bratz Babyz(TM), Bratz Kidz(TM), Lil' Bratz(TM), Rescue Pets(TM) and the newly acquired Little Tikes(R) brand. MGA has also acquired worldwide licensing rights for Zapf Creation(R). For more information please visit: http://www.mgae.com/ http://www.bratz.com/ http://www.littletikes.com/

ABOUT LITTLE TIKES

The Little Tikes Company(TM), founded in 1970, is a Hudson, Ohio-based multi-national manufacturer and marketer of durable, high-quality and engaging children's products. Since becoming a part of the MGA Entertainment family in November 2006, Little Tikes has been taken to new heights through exciting product innovation and strategic marketing. Get ready for big things from Little Tikes, one of the industry's most trusted brands. For more information, please visit http://www.littletikes.com/.

    For Press Inquiries Contact:     Lionsgate    Jodie Magid/Jennifer Sandler    212-386-6885/ 310-255-4072    Jmagid@lionsgate.com/jsandler@lionsgate.com     MGA Entertainment    Dave Malacrida    818-894-2525 x6590    DMalacrida@mgae.com     For Lionsgate Corporate Inquiries, Contact:     Peter D. Wilkes                 Kelli Easterling    310-255-3726                    310-255-4929    pwilkes@lionsgate.com           keasterling@lionsgate.com  

First Call Analyst:
FCMN Contact: kwalsh@lionsgate.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080529/LATH023
PRN Photo Desk, photodesk@prnewswire.com

Source: Lionsgate

CONTACT: Jodie Magid, +1-212-386-6885, Jmagid@lionsgate.com, or Jennifer
Sandler, +1-310-255-4072, jsandler@lionsgate.com, or for Corporate Inquiries,
Peter D. Wilkes, +1-310-255-3726, pwilkes@lionsgate.com, or Kelli Easterling,
+1-310-255-4929, keasterling@lionsgate.com, all of Lionsgate; or Dave
Malacrida of MGA Entertainment, +1-818-894-2525, ext. 6590,
DMalacrida@mgae.com, for Lionsgate

Web site: http://www.lionsgate.com/
http://www.littletikes.com/
http://www.mgae.com/
http://www.bratz.com/

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Profile: International Entertainment