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Thursday, May 01, 2008

Gameloft Wraps Up Mobile Game Rights to Universal Pictures' - Supernatural Adventure The Mummy: Tomb of the Dragon Emperor

Gameloft Wraps Up Mobile Game Rights to Universal Pictures' - Supernatural Adventure The Mummy: Tomb of the Dragon Emperor

NEW YORK, May 1/PRNewswire-FirstCall/ -- Gameloft(R), a leading publisher and developer of video games for mobile phones, today announced it has secured the license from the Universal Pictures Digital Platforms Group to develop and publish the mobile game of the upcoming supernatural adventure The Mummy: Tomb of the Dragon Emperor, in theaters on August 1, 2008. This is Gameloft's fourth collaboration with Universal.

The blockbuster global Mummy franchise takes a spellbinding turn as the action shifts to Asia for the next chapter in the adventure series, The Mummy: Tomb of the Dragon Emperor. In the film, Brendan Fraser returns as explorer Rick O'Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races from the catacombs of ancient China high into the frigid Himalayas. Rick is joined in this all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello) and her brother, Jonathan (John Hannah). And this time, the O'Connells must stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the world into his merciless, unending service.

"Gameloft is pleased to again partner with Universal to add an interactive mobile component to its wildly popular movie franchise," said Gonzague de Vallois, Senior Vice President of Publishing, Gameloft. "An action-packed property such as The Mummy allows us to go down an extremely wide creative path to deliver an exciting and engaging mobile game for fans."

Working closely with Universal, the mobile game will capture and chronicle the intense action adventure of the film. The game takes place across varied landscapes of mysterious and magical China, including caves, deserts, mountains and tombs. Peppered with challenging puzzle and mini-games in between 12 levels, The Mummy: Tomb of the Dragon Emperor delivers an action-packed game with eye-popping graphics.

"We have a great history of collaboration with Gameloft, and they were a natural choice for us on this awesome title," said Jeremy Laws, Senior Vice President of Universal Mobile Entertainment. "The Mummy franchise has millions of fans worldwide, and the mobile game gives us another vehicle through which to deliver a dynamic and complementary experience."

Look for the mobile game version of The Mummy: Tomb of the Dragon Emperor when the film debuts this summer.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Cisse, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Dusseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information, visit http://www.gameloft.com

About Universal Pictures Digital Platforms Group

Universal Pictures Digital Platforms (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

(c) 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo are registered trademarks of Gameloft S.A. - All rights reserved.

Source: Gameloft

MEDIA CONTACT: Sanette Chao, Gameloft, +1-212-994-2495, sanette.chao@gameloft.com


Profile: International Entertainment

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