Dancing With the Stars' Drew Lachey and Novo Nordisk Launch Dancin' to Change Diabetes National Video Contest

Dancing With the Stars' Drew Lachey and Novo Nordisk Launch Dancin' to Change Diabetes National Video Contest

 PRINCETON, N.J., May 6 /PRNewswire/ --    WHAT:       ABC's Dancing with the Stars champion Drew Lachey has teamed               up with Novo Nordisk, a world leader in diabetes care, to               launch the first national online video contest to increase               diabetes awareness, Dancin' to Change Diabetes.  The contest               invites people to create and submit videos of the cool moves               that help them stay active and healthy.                Lachey will lead a panel of judges in selecting three video               finalists who will then be voted on by the public. The winning                dance clip will be announced in San Francisco on Saturday,               June 7, 2008, during the official ceremony of the Novo Nordisk                Changing Diabetes(R) Bus World Tour and Diabetes Village on               Pier 39, East Park.                Full contest rules can be found at               www.dancingtochangediabetes.com    WHY:        One in 28 adults and one in eight African American adults in               San Francisco County have diabetes;(i) they are part of an               estimated 20.8 Americans(ii) and 246 million people               worldwide(iii) battling the disease.  Two out of every three               people diagnosed with diabetes are not managing this chronic               condition, putting them at alarming risk of serious               complications.(iv)                Through the Dancin' to Change Diabetes contest and Changing               Diabetes(R) Bus World Tour, Novo Nordisk hopes to help turn               the tide of diabetes through public education on the               importance of maintaining a healthy lifestyle.    WHEN:       Submissions will be accepted from 12:01 p.m. EDT, May 5, 2008               through 12:01 p.m. EDT May 26, 2008. Online voting polls will               be open from 12:01 a.m. EDT Friday, May 30, 2008, through               12:01 p.m. EDT, Thursday, June 5, 2008.                The winners will be notified on Friday, June 6, 2008.    WHERE:      Entries can be submitted to www.dancingtochangediabetes.com    PRIZES:     First prize is a year-long gym membership within close               proximity to winner; second place is a Wii(TM) System               including Wii(TM) controllers, Wii Fit(TM) and Dance Dance               Revolution(TM); third place is a four hundred dollar gift               certificate to REI(R), a popular sporting goods store.    CONTACT:    Shira Silberman at 212-845-5621 or ssilberman@biosector2.com               for interview details and information.                TM, (R) and the Wii logo are trademarks of Nintendo. REI(R) is                a registered trademark of Recreational Equipment Inc.  Dance               Dance Revolution is a registered trademark of Konami Digital               Entertainment Co., Ltd.                Changing Diabetes(R) is a registered trademark of Novo Nordisk                A/S 135227(C) 2008 Novo Nordisk Inc. May 2008    (i) California Diabetes Program, 2005:   (ii) American Diabetes Association, 2008   http://www.diabetes.org/diabetes-statistics/prevalence.jsp   (iii) International Diabetes Federation, 2007   http://www.idf.org/home/index.cfm?node=264   (iv) Surveillance Data  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020404/NVOLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Novo Nordisk

Contact: Shira Silberman, +1-212-845-5621, ssilberman@biosector2.com

Web site: http://www.dancingtochangediabetes.com/

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Profile: International Entertainment