Colgate-Palmolive and Gospel Stars Mary Mary Team Up for a Mother's Day Promotion Featuring the Tribute Song 'A Mother's Smile'

Colgate-Palmolive and Gospel Stars Mary Mary Team Up for a Mother's Day Promotion Featuring the Tribute Song 'A Mother's Smile'

'Send Her A Colgate Smile!' Website Allows Visitors to Create and Share Musical E-Cards

NEW YORK, May 5 /PRNewswire/ -- Colgate-Palmolive announced plans for a unique Mother's Day online promotion featuring the music of Grammy(R) award-winning Gospel duo, Mary Mary. By participating in the "Send Her A Colgate Smile!" promotion, consumers can honor the "Mothers" in their lives with a musical E-card featuring a verse from A Mother's Smile -- an inspirational Mother's Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive.

The E-cards can be previewed and downloaded FREE of charge at www.colgate.com/mothersday . The full song can be downloaded by the first 50,000 people entering two UPC codes from participating Colgate-Palmolive products. The "Send Her A Colgate Smile!" musical E-card promotion concludes May 13, 2008.

Historically, women who fill the role of "Mother" have been at the core of the African American experience. Many African Americans have various women in their lives acting in a "motherly" way: their biological mother, stepmother, grandmother, godmother, church mother, and aunts that are more like mothers. The "Send Her A Colgate Smile!" Mother's Day promotion is designed to give African American consumers a rich, interactive online experience, while allowing them to pay special tribute to their "Mothers" with this one-of-kind musical E-card.

"Colgate-Palmolive is excited to partner with Mary Mary to offer African American consumers this opportunity to continue the longstanding tradition of recognizing the great women in their lives," said Cheryl Stallworth-Hooper, Vice President/General Manager MultiCultural Marketing, Colgate-Palmolive. "We're offering an innovative way to spread smiles this Mother's Day through the power of music and the Internet."

The "Send Her A Colgate Smile!" website portal can be accessed by visiting www.colgate.com/mothersday . Consumers can select from two versions of the "Send Her A Colgate Smile!" E-Card and include personal messages. UPC codes required to download the full version of Mary Mary's Mother's Day tribute song, A Mother's Smile, can be found on Colgate-Palmolive products such as Colgate(R) toothpaste, Palmolive(R) dishwashing liquid, Softsoap(R) brand body wash and more.

For more information on the "Send Her a Colgate Smile!" Mother's Day online promotion visit www.colgate.com/mothersday .

First Call Analyst:
FCMN Contact:

Source: Colgate-Palmolive

CONTACT: Melanie Few, President of Results, Inc., +1-770-980-4925, for
Colgate-Palmolive

Web site: http://www.colgate.com/mothersday

---

Profile: International Entertainment