Teletrax Announces Multi-Year Contract Renewal With The NBC Agency

Teletrax Announces Multi-Year Contract Renewal With The NBC Agency

Network Division Relies on Broadcast Intelligence to Manage Promotional Campaign Performance

HOLLYWOOD, May 5 /PRNewswire-FirstCall/ -- Teletrax, the global broadcast intelligence company, today announced a multi-year contract renewal with The NBC Agency, a division of NBC Universal, Inc. Teletrax is a majority-owned subsidiary of Medialink Worldwide Incorporated (NASDAQ:MDLK) .

The NBC Agency, the internal advertising agency for NBC Universal, supports the promotional and advertising needs of all NBC Universal-owned television entities including NBC network entertainment, news, sports and corporate divisions, as well as its cable, Internet, and syndicated properties. A long-term client of Teletrax, The NBC Agency uses the Teletrax(R) suite of broadcast intelligence services to electronically monitor and analyze affiliate stations' usage of its on-air television show promotions across all 210 U.S. television markets.

"The Teletrax service is an invaluable cornerstone of our business, and has set the industry standard for media measurement and intelligence gathering, and now being able to view all 210 domestic DMAs, it becomes a more powerful tool for us," said Douglas Holloway, president of NBC Network Distribution Partnerships and Affiliate Marketing.

"Through Teletrax, we are able to gain a clear picture of how our promotional campaigns are performing which allows us to determine the effectiveness of our marketing efforts in a precise and immediate manner, providing an unmatched level of excellence in service," added Scot Chastain, Senior Vice President, NBC Affiliate Marketing and Development.

"Teletrax is very proud of the partnership we have established with the NBC Agency, and we are pleased that it has committed to extend this valued relationship," said Andy Nobbs, president of Teletrax. "Being considered such an integral part of The NBC Agency further demonstrates the important role media intelligence plays in organizations' need to understand how and when their video content is used."

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 1,500 channels from more than 50 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada. Teletrax clients include ABC Television Network, Associated Press, CBS Television, CBS Television Distribution, Disney-ABC Domestic Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, United Nations, ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global digital video broadcast intelligence and video asset management service. Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About The NBC Agency:

The NBC Agency, founded in November 1999, is a multi-award winning advertising team that made "Must See TV" a household slogan and reinforced the term "appointment television" for NBC programming. It is a unique, full-service advertising agency servicing the advertising and promotional needs of all NBC Universal-owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, Internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo, USA, Sci Fi, Universal HD, Sleuth, Telemundo and NBC Universal Television Distribution.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax, a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%-owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Mediaseed(R); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; the process of embedding a Teletrax watermark or the watermark itself rendering client content unsuitable for broadcast; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward- looking statements whether as a result of new information, future events or otherwise.

   For more information:   Andy Nobbs                     Maria Di Masi   President                      PR/Marketing Manager   Teletrax                       Teletrax   Tel: +44 207 845 7300          Tel: 212-812-7010   anobbs@teletrax.tv             mdimasi@teletrax.tv  

First Call Analyst:
FCMN Contact: mbuhay@medialink.com

Source: Medialink Worldwide Incorporated

CONTACT: Andy Nobbs, President, +44-207-845-7300, anobbs@teletrax.tv, or
Maria Di Masi, PR-Marketing Manager, +1-212-812-7010, mdimasi@teletrax.tv,
both of Teletrax

Web site: http://www.teletrax.tv/
http://www.medialink.com/

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Profile: International Entertainment