'Subaru River Jam': From Reggae to Rockabilly and Beyond Free Concert Series Debuts at U.S. National Whitewater Center

'Subaru River Jam': From Reggae to Rockabilly and Beyond Free Concert Series Debuts at U.S. National Whitewater Center

'Subaru River Jam' Debuts May 1 through October 30

CHERRY HILL, N.J., April 14 /PRNewswire/ -- Subaru of America, Inc. has partnered with the U.S. National Whitewater Center (USNWC) in Charlotte, NC to present an inaugural free outdoor summer and fall concert series. The event title, 'Subaru River Jam,' speaks to both Subaru's support of the event and the musical acts that will jam on stage. The title also highlights the center's signature feature -- a multiple-channel, customizable whitewater river for rafting, canoeing and kayaking, which will be used for the 2008 U.S. Olympic team trials in April.

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"Sponsoring the Subaru River Jam is a good fit on several levels," notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "Subaru has a long history of supporting outdoor events, and our customers are outdoor enthusiasts who enjoy the types of activities offered at the whitewater center. It's often true that, when you see a Subaru on the road, you'll see a kayak or a mountain bike on the roof rack."

Outdoor enthusiasts -- an apt description of many Subaru drivers -- and music lovers will be treated to an eclectic range of acts. Musical genres span the bluegrass sounds of the Moonshine Racers to the rockabilly rhythms of the Masonboro Boys, and the reggae funk of Dub Access to the honky-tonk twang of the Truckstop Preachers. Each concert provides visitors a relaxing way to cool down after a strenuous day in the state-of-the-art facility's mountain-biking and running trails, climbing center, and "mega zip" and challenge courses. The concerts are free and open to the public.

"Subaru understands our market, and our market understands Subaru -- so the combination makes great sense," adds Lance Kinerk, vice president, sales and marketing, at the USNWC. "We look forward to building our partnership and delivering an inviting music setting for our guests."

Concertgoers will also have a chance to check out several of Subaru's line of rugged-yet-refined all-wheel-drive vehicles, including the Impreza, Outback, Tribeca and the all-new 2009 Forester.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics. For additional information visit http://www.subaru.com/.

About the U.S. National Whitewater Center (USNWC)

The U.S. National Whitewater Center (USNWC) is the world's premier outdoor recreation and environmental education center. Alongside mountain-biking and running trails, a climbing center, mega zip and challenge course, the park's unique feature is a multiple-channel, customized whitewater river for rafting and canoe/kayak enthusiasts of all abilities. The USNWC is only 10 minutes from downtown Charlotte and provides over 300 acres of woodlands along the scenic Catawba River. Olympic-caliber athletes, weekend warriors and casual observers share this world-class sports and training center. Inspired by the successful Penrith Whitewater Stadium built for the 2000 Olympics and the stadium built for the 2004 Athens Games, the USNWC is the world's only multi- channel recirculating whitewater river. The USOC has designated the USNWC an official U.S. Olympic Training Site. The national governing body for the sport, USA Canoe and Kayak (USACK) has also designated the Center as its new home. The USNWC hosts World Cup competitions and Olympic Trials, and serves as the home of international Olympic athletes.

   Contact:  Michael McHale             Subaru of America, Inc.             856-488-3326             mmchale@subaru.com              Heather Ward             Subaru of America, Inc.             856-488-5093             hward@subaru.com  

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Source: Subaru of America, Inc.

CONTACT: Michael McHale, +1-856-488-3326, mmchale@subaru.com, or Heather
Ward, +1-856-488-5093, hward@subaru.com, both of Subaru of America, Inc.

Web site: http://www.subaru.com/

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Profile: International Entertainment