Sparkway Media in Association with Sokol Media Announce 'NY Residential TV,' a Real Estate Series that Explores the Joys and Pitfalls of House Hunting in New York City - Sundays on CW11 at 9AM (EDT), Starting June 15th 2008

Sparkway Media in Association with Sokol Media Announce 'NY Residential TV,' a Real Estate Series that Explores the Joys and Pitfalls of House Hunting in New York City - Sundays on CW11 at 9AM (EDT), Starting June 15th 2008

NEW YORK, April 2, 2008 /PRNewswire/ -- Sparkway Media and Sokol Media proudly announce their first joint full-length television production, NY Residential TV. Experienced hosts Cathy Hobbs and Jeff Appel bring eager couples and interested viewers along as they scan all five boroughs of New York City along with brokers and real estate experts for the perfect home. Location and price all come into play as Cathy and Jeff give tips and tricks of the trade, ranging from the latest trends to the latest market values on that 2-bedroom that seems "too good to be true."

With real estate programming on television still booming, NY Residential TV sets itself apart by catering to a regional market as well as being multi-faceted in ways other shows are not. Aside from traditional house hunting, showcasing properties and open houses, NY Residential TV will also be a program that helps those who have found a home, decorate; those who need to flip a home, renovate; and those who are looking to buy or sell, negotiate. Cathy and Jeff will show viewers how to find foreclosures, as well as the best way to make your new home "green." NY Residential TV, truly unique, competent, and informative programming, has it all.

While New York Residential can stand on its content alone, Cathy Hobbs and Jeff Appel bring credibility and charisma to the show. Cathy Hobbs, an Emmy-award winning television journalist and interior designer who was just nominated for this year's annual DIFFA "Dining by Design" Event is the perfect match for Jeff Appel, a real estate industry expert and lecturer. The two bring help and humor together in a way that's educating and entertaining for anyone who catches NY Residential TV as it airs on CW11, Sunday mornings at 9AM, starting June 15th 2008.

New York Residential isn't just a vehicle for those in the market. With its segments on new gadgets, how to "go green," and open houses with new development launch events in the area, NY Residential TV will prove to be a powerful medium for sponsors (such as builders, developers, agents and financers) that align with the show's mission of providing great content while showcasing great properties.

In addition to traditional TV spot ads, NY Residential TV's real estate and development sponsors will take viewers on guided tours of homes that their companies are offering for sale. This is an innovative and experimental approach to marrying the right advertisers with quality targeted programming.

For more information on NY Residential TV or other Sparkway programming, please visit: NYResidentialTV.com or www.sparkway.com. For interviews or any other press inquiries, please contact Jackie Brook at AMP3 Public Relations: 646.827.9594 or Sparkway@AMP3pr.com.

About Sparkway Media: Sparkway is a full-service online and television media company that produces, distributes and targets content and advertising. They promote embedded sponsorship and online communities to interactively engage audiences in non-disruptive ways. By merging online measurement with television programming, they demonstrate the Return On Investment for sponsors across all media. Sparkway is releasing several television shows in 2008, each geared toward specific market segments.

For information or other marketing inquiries, please contact Alan Goldsher: 212.380.1259 or alan@sparkway.com.

About Sokol Media: Sokol Media is a multi-title magazine publisher of regional and national publications. Tri-State Real Estate magazine provides industry news, trends and analysis about residential real estate development in the New York Tri-State region; Green Matters magazine highlights the growth of LEED-certified commercial and residential real estate projects throughout the U.S.; Work Life Matters magazine covers the latest national and international news on how the corporate world is helping employees achieve work-life balance.

For information on Sokol Media, visit www.sokolmediaonline.com or contact Lori Sokol, Founder & Publisher, at 973.769.7012 or lori@sokolmediaonline.com.

Source: Sparkway Media

CONTACT: Jackie Brook of AMP3 Public Relations, +1-646-827-9594
jackie@AMP3pr.com

Web site: http://www.sparkway.com/
http://nyresidentialtv.com/
http://www.sokolmediaonline.com/

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Profile: International Entertainment