Mexico Tourism Board and AeroMexico Airlines Kick Off Campaign with Out-of-Home Digital Video Network

Mexico Tourism Board and AeroMexico Airlines Kick Off Campaign with Out-of-Home Digital Video Network

Sweepstakes Promotion Uses Text Messaging to Expand Advertiser Portfolio for OnSite Network

CHICAGO, April 15 /PRNewswire/ -- The Mexico Tourism Board has re-upped its campaign with OnSite Network (OSN), breaking its second campaign with the digital video network on April 1, 2008.

The campaign, the "Mexico Trip-a-Week" Sweepstakes, focuses on fun facts about Mexico and is accessible to consumers who visit the 61 Chicago-area independently owned sports bars and T.G.I. Friday's(R) restaurants that feature OnSite Network.

To participate in the Sweepstakes, consumers simply use their mobile phones to text responses to trivia questions related to Mexico. For example, week one's question asked, "Which celebrity couple's secret romance was exposed in Puerto Vallarta?" Entrants texted either "A" for Angelina Jolie and Brad Pitt, "B" for Elizabeth Taylor and Richard Burton, or "C" for Antonio Banderas and Melanie Griffith.

"Just over a year ago, the Mexico Tourism Board became one of our initial advertisers and continues to work with us to use our medium in new ways," said Rick Sebok, Chief Marketing Officer of OSN. "Their first campaign focused on general awareness while this one enables consumers to interact with the brand using their mobile phone."

Each week in April and May, one OSN viewer who texts the correct answer to the trivia question will be randomly selected to win a trip for two to Puerto Vallarta, which includes airfare and accommodations courtesy of AeroMexico. In the first few days of the promotion, over 50 viewers texted to enter the Mexico Trip-a-Week Sweepstakes. If you knew the answer to the above question was "B" and entered the Sweepstakes, you and a guest could have been on your way to Mexico.

Additionally, every person who enters the Trip-a-Week Sweepstakes is also eligible to receive a free week of tanning at any one of Ultimate Exposure's 39 Chicago-area locations.

About OnSite Network, Inc.

OnSite Network, Inc. (OSN) is a rapidly growing out-of-home digital video network. Using its OnSite Wrap(TM), OSN turns on audiences by converging commercial TV programming with engaging content, interactive sports games, text to vote or win, advertising and venue marketing.

OSN venues reach the young adult, on-the-go and professional consumer segments in more than 70 leading restaurants, sports bars and grills across the country, including T.G.I. Friday's(R), The Cubby Bear Chicago, Happy Ending Los Angeles, Friday's Front Row Orlando, and Porky's NYC. Visit http://www.osn.net/.

   OSN Contact:    Rick Sebok   Chief Marketing Officer, OnSite Network   312-212-0900   rsebok@osn.net   

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: OnSite Network, Inc.

CONTACT: Rick Sebok, Chief Marketing Officer of OnSite Network,
+1-312-212-0900, rsebok@osn.net

Web site: http://www.osn.net/

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Profile: International Entertainment