Esurance Gets Animated Over W!LDBRAIN's Presence at Vail Film Festival

Esurance Gets Animated Over W!LDBRAIN's Presence at Vail Film Festival

Esurance Animation Showcase to Feature Special Presentation from W!LDBRAIN

SAN FRANCISCO, April 2, 2008 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, is teaming up with W!LDBRAIN, the award-winning animation studio and entertainment company that develops and produces television programming, motion pictures, commercial content, and licensed merchandise, at the fifth annual Vail Film Festival. Phil Robinson, co-founder of W!LDBRAIN and director of Esurance's cutting-edge commercial spots, will provide an overview of his studio, followed by a presentation from Pixar Animation Studios' Dylan Brown, supervising animator for the Academy Award-winning film "Ratatouille." The Esurance Animation Showcase is the festival's first-ever stand-alone animation program.

Kristin Brewe, Esurance Director of Brand & Public Relations, stated, "I'm thrilled that Phil Robinson, our creative partner of almost four years, is taking part in the Esurance Animation Showcase at the Vail Film Festival. Our campaign would be nothing without Phil's energy and talent. W!LDBRAIN's creative brilliance has been instrumental in the success of our Erin Esurance advertising campaign's success, and I couldn't be happier about their taking part in the Esurance Animation Showcase."

W!LDBRAIN and Esurance have collaborated on the auto insurance company's popular "Erin Esurance" advertisements since May 2004. The two companies have produced approximately 40 commercials and promotional elements featuring Erin Esurance over the past four years. In 2008, W!LDBRAIN and Esurance have incorporated live action elements into the spots for the first time.

Robinson, co-founder of W!LDBRAIN, stated, "I'm delighted that our partner, Esurance, supports events like the Vail Film Festival. It's another sign of their creative approach that promotes animation not only as a commercial vehicle, but as an art form. In addition to our work for commercial clients like Esurance, W!LDBRAIN has a lot to say about our studio's television and movie projects at the Vail Film Festival." Other active W!LDBRAIN projects include Nickelodeon's hit series YO GABBA GABBA!, and Higglytown Heroes, the top-rated and critically acclaimed animated series airing daily on the Disney Channel. The studio also has several ideas for movie projects in development.

The Esurance Animation Showcase will feature the work of several award-winning animators, including Bill Plympton and Juan Pablo Zaramella, as well as recent shorts from Pixar and Disney. The special presentation by W!LDBRAIN and Pixar begins Saturday, April 5 at 1:30 p.m. at the Vail Mountain School, at 3000 Booth Falls Road in Vail. The Esurance Animation Showcase will directly follow the presentation. For more information, visit http://www.vailfilmfestival.org/.

About Esurance(R)

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE:WTM) , provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Esurance has differentiated itself from its competitors with its animated advertising campaign featuring the iconic cartoon secret agent, Erin Esurance. The advertisements, created by Esurance and the award-winning animation studio, W!LDBRAIN, have garnered attention for their unique use of Flash-animation. Visitors to Esurance's award-winning Web site can view all the commercials at http://www.esurance.com/.

About W!LDBRAIN

Founded in 1994, W!LDBRAIN (http://www.wildbrain.com/) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented executives, animators and directors renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its creative team have consistently won top industry awards. In film, W!LDBRAIN has garnered numerous awards including an Annie for its computer graphics short film Hubert's Brain. In television, the studio has produced an exceptional slate of original work, including the hit series YO GABBA GABBA!, airing weekdays on Nick Jr., Nickelodeon's award-winning programming block for preschoolers, and Higglytown Heroes, the top-rated and critically acclaimed animated series airing daily on the Disney Channel. As one of the nation's foremost producers of animated commercials, W!LDBRAIN has won Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands and developing cutting-edge spots for leading companies including The Coca-Cola Company, Esurance, Honda, Kraft, Nike and Virgin America. W!LDBRAIN also creates and distributes collectible merchandise through its subsidiary Kidrobot, planet Earth's premier creator and retailer of limited-edition toys, clothing, mini-figures, artwork and books.

About Vail Film Festival

The Vail Film Festival promotes independent filmmaking, with a special focus on new and innovative filmmakers. Besides screening some of the year's top films from around the globe, the festival will also feature workshops, seminars, industry panel discussions and special events with award-winning actors, writers and directors. A special awards ceremony, family festivities, ski and snowboarding events, VIP parties and live music will round out this four-day event. The Vail Film Festival is produced by the Vail Film Institute, a non-profit arts organization that is dedicated to fostering independent cinema and creative filmmaking. Festival passes incorporate a combination of movies, filmmaker panels, galas and music, with deep discounts on skiing for festival pass holders. For tickets and additional information, visit http://www.vailfilmfestival.org/ or call (866) 476-1092.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

The press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical facts, included or referenced in this release which address activities, events or developments which we expect or anticipate will or may occur in the future are forward-looking statements. The words "will," "believe," "intend," "expect," "anticipate," "project," "estimate," "predict" and similar expressions are also intended to identify forward-looking statements. These forward-looking statements include, among others, statements with respect to White Mountains':

   * growth in book value per share or return on equity;   * business strategy;   * financial and operating targets or plans;   * incurred losses and the adequacy of its loss and loss adjustment expense     reserves and related reinsurance;   * projections of revenues, income (or loss), earnings (or loss) per share,     dividends, market share or other financial forecasts;   * expansion and growth of our business and operations; and   * future capital expenditures.    

These statements are based on certain assumptions and analyses made by White Mountains in light of its experience and perception of historical trends, current conditions and expected future developments, as well as other factors believed to be appropriate in the circumstances. However, whether actual results and developments will conform to our expectations and predictions is subject to a number of risks and uncertainties that could cause actual results to differ materially from expectations, including:

   * the risks associated with Item 1A of White Mountains' 2007 Annual Report     on Form 10-K;   * claims arising from catastrophic events, such as hurricanes,     earthquakes, floods or terrorist attacks;   * the continued availability of capital and financing;   * general economic, market or business conditions;   * business opportunities (or lack thereof) that may be presented to it and     pursued;   * competitive forces, including the conduct of other property and casualty     insurers and reinsurers;   * changes in domestic or foreign laws or regulations, or their     interpretation, applicable to White Mountains, its competitors or its     clients;   * an economic downturn or other economic conditions adversely affecting     its financial position;   * recorded loss reserves subsequently proving to have been inadequate;   * other factors, most of which are beyond White Mountains' control.    

Consequently, all of the forward-looking statements made in this press release are qualified by these cautionary statements, and there can be no assurance that the actual results or developments anticipated by White Mountains will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, White Mountains or its business or operations. White Mountains assumes no obligation to update publicly any such forward-looking statements, whether as a result of new information, future events or otherwise.

First Call Analyst:
FCMN Contact:

Source: Esurance

CONTACT: Susan MacTavish Best of Best Public Relations, +1-415-505-0301,
susan@bestpr.net, for Esurance; or Kelly Kimball of W!LDBRAIN,
+1-310-701-7773, kkimball@wildbrain.com

Web site: http://www.esurance.com/
http://www.wildbrain.com/
http://www.vailfilmfestival.org/

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Profile: International Entertainment