DIRECTV Deploys Motorola's Technology to Offer Local TV Channels in Seven Cities

DIRECTV Deploys Motorola's Technology to Offer Local TV Channels in Seven Cities

Motorola's MPEG-4 video equipment allows satellite TV provider to centrally control TV signals for distribution around the country

LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- NAB 2008 -- Motorola, Inc. (NYSE:MOT) today announced it is working with DIRECTV, Inc. (NASDAQ:DTV) on a deployment to offer local TV channels for its viewers in selected cities across the U.S. Using Motorola's multiplexing and video compression technology, DIRECTV will process and transmit TV signals with advanced MPEG-4 technology.

DIRECTV has implemented Motorola's encoders in each of seven cities to receive signals from local TV stations. Each encoder features a terrestrial receiver so that TV signals are received and converted to MPEG-4 in a single unit. The encoder transmits its signals to a Motorola multiplexer in DIRECTV's Broadcast Center, where the signals from various encoders are packaged together and dispersed via satellite to DIRECTV's customers. "We chose the Motorola MPEG4 encoder for its flexible inputs and muxing capability," said Hanno Basse, DIRECTV vice president of Broadcast Systems Engineering.

"More service providers are looking to MPEG-4 to improve their video offerings and venture into next-generation services," said Doug Means, vice president and general manager, IP Video Solutions, Home & Networks Mobility, Motorola. "Our deployment with DIRECTV is a perfect example of how Motorola can help service providers reap the benefits of MPEG-4 by enabling the delivery of high-quality content and improving the experience of their customers."

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV) (NASDAQ:-) (NASDAQ:News) , the nation's leading satellite television service provider, presents the finest television experience available to more than 16.8 million customers in the United States and is leading the HD revolution with 95 national HD channels -- more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit www.directv.com

About Motorola

Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com/.

MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. (C) Motorola, Inc. 2008. All rights reserved

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk photodesk@prnewswire.com

Source: Motorola

CONTACT: Media, Anya Chambers, Motorola Home & Networks Mobility, +1-
224-321-0378, Anya.chambers@motorola.com; Industry Analyst Relations, Kathy
Wiesner, Motorola Home & Networks Mobility, +1-847-875-0166,
k.wiesner@motorola.com

Web site: http://www.motorola.com/
http://www.directv.com/

---

Profile: International Entertainment