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Monday, April 14, 2008

Qualcomm and Leading Conditional Access Solution Providers Collaborate on OpenCA Integration with MediaFLO Platform

Qualcomm and Leading Conditional Access Solution Providers Collaborate on OpenCA Integration with MediaFLO Platform

- Integration Allows Mobile TV Service Operators to Choose Conditional Access Solution and Business Model Option for Their Markets -

LAS VEGAS, April 14 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (NASDAQ:QCOM) , a leading developer and innovator of advanced wireless technologies and data solutions, today announced that the Company is working with three leading Conditional Access (CA) providers to integrate their solutions with the open MediaFLO(TM) mobile broadcast platform. The collaboration with Irdeto, Nagravision and NDS will allow MediaFLO mobile TV service providers to select the CA solution that best fits their market and requirements, protecting and increasing revenue and decreasing deployment time.

"This strategic initiative further enhances the MediaFLO ecosystem and our mobile TV platform by leveraging the expertise in service and content protection of the world's leading CA companies," said Mike Coad, vice president of partner relations and product management for Qualcomm MediaFLO Technologies. "Through continued collaboration with major market players such as Irdeto, Nagravision and NDS, we can continue to give our customers the opportunity to choose the best business model and solution for their respective markets."

CA solutions are required by all pay TV providers as they restrict viewing to only paid subscribers. This allows service providers to offer a variety of features and business models including free previews, subscriber promotions, pay-per-view and pay-per-time, etc. The platform integration work undertaken by Qualcomm and the three CA providers is in compliance with the OpenCA framework developed by the FLO Forum and its worldwide members.

The OpenCA integration with the MediaFLO platform will be demonstrated at the MediaFLO Technologies booth (Central Hall, #C2946) at the National Associated of Broadcasters (NAB) show, April 14 - 17 in Las Vegas, Nevada.

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting(TM) media, IP datacasting and interactive services. FLO(TM) is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at www.mediaflo.com.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated. Clipcasting, FLO and MediaFLO are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

    Qualcomm Contacts:    Mona Klausing, Qualcomm MediaFLO Technologies    Phone:  1-858-651-4268    Email:  mediaflo_pr@qualcomm.com     Emily Kilpatrick, Corporate Communications    Phone:  1-858-845-5959    Email:  corpcomm@qualcomm.com     John Gilbert, Investor Relations    Phone:  1-858-658-4813    Email:  ir@qualcomm.com  

First Call Analyst:
FCMN Contact: yelenad@qualcomm.com

Source: Qualcomm Incorporated

CONTACT: Mona Klausing, Qualcomm MediaFLO Technologies, +1-858-651-4268,
mediaflo_pr@qualcomm.com, Emily Kilpatrick, Corporate Communications,
+1-858-845-5959, corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com, all of Qualcomm

Web site: http://www.qualcomm.com/
http://www.mediaflo.com/


Profile: International Entertainment

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