CelebTV.com Partners With thePlatform to Improve Online Video News Delivery and Management

CelebTV.com Partners With thePlatform to Improve Online Video News Delivery and Management

New Media Publishing System Will Assist Online Video Management, Advertising Insertion and Syndication

LOS ANGELES and SEATTLE, April 8, 2008 /PRNewswire/ -- CelebTV.com and thePlatform today announced a partnership to manage and publish video and associated advertising on the CelebTV.com site and help to efficiently syndicate television-quality video content to CelebTV's premiere broadband partners such as AOL Video, Comcast.net, iTunes, and YouTube.

"As demand for our entertainment video news has grown, we needed a more flexible and scalable back-end system that could grow with us," said Dana Golden, Vice President and General Manager of CelebTV.com. "Our content is increasingly viewed on leading websites around the world, and thePlatform gives us a simple and efficient means to publish and syndicate video to those sites."

Since launching in February of 2007, CelebTV.com has quickly become a top destination for breaking celebrity news. Viewers have watched more than 350 million on-demand videos, which include 12-14 two-minute segments offered each day. CelebTV.com uses close-up camera angles and enhanced graphics to maximize the viewing experience on a smaller screen.

"CelebTV.com is a powerhouse in the celebrity TV news genre, and we're very pleased to assist them as they expand their reach across the web," said Marty Roberts, VP of Marketing for thePlatform. "Whether managing their online video and digital advertising assets or utilizing the existing technical integrations we already have with their distribution partners, we're committed to helping CelebTV.com continue its impressive growth."

thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets and create unique broadband video players. Hundreds of professional media companies use thePlatform for their online and mobile video needs, handling billions of videos requested by consumers every year.

In addition to CelebTV.com, thePlatform currently provides online video publishing and management for a host of well known consumer brands including: BBC, Corus Entertainment, CNBC, CBS's College Sports TV, Comcast, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others. Media companies interested in publishing or syndicating their video across the web and mobile phones should visit http://www.theplatform.com/.

About thePlatform

thePlatform(TM), a subsidiary of Comcast, is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets, and create unique broadband video players. Hundreds of media companies use thePlatform to manage billions of videos every year. Customers include BBC, CNBC, CBS's College Sports TV, Comcast, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.

About CelebTV.com

The first and only online destination offering the latest entertainment news in a fast-paced Video On Demand (VOD) format, CelebTV.com combines television-quality production with the power and immediacy of digital media, making all the day's entertainment headlines and hottest celebrity news available at the click of a mouse. CelebTV.com is a part of the Entertainment Division of Intersport, Inc., a leading creator, producer and distributor of first-class television and digital programming. For more information, visit http://www.intersportnet.com/.

First Call Analyst:
FCMN Contact:

Source: thePlatform

CONTACT: Stacy Oaksmith of JLM Partners, +1-206-381-3600,
stacy@jlmpartners.com, for thePlatform; or Rachel Gillman of Dig
Communications, +1-312-577-1759, rgillman@digcommunications.com, for
CelebTV.com

Web site: http://www.theplatform.com/
http://www.intersportnet.com/
http://www.celebtv.com/

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Profile: International Entertainment