CARMA Launches NewAccess Media Measurement Dashboard with Critical Mention for Efficient Broadcast Integrations

CARMA Launches NewAccess Media Measurement Dashboard with Critical Mention for Efficient Broadcast Integrations

Proven XML Technology from the Leader in Broadcast Intelligence Solutions Ensures Dependable and Rapid Deployment of Cost Effective Measurement Solution

SAN FRANCISCO, April 7, 2008 /PRNewswire/ -- CARMA International, Inc. has launched a new online media measurement tool, called CARMA NewsAccess, and has teamed with Critical Mention for the integration of custom XML feeds of live broadcast content being captured in the Critical Mention Global TV capture infrastructure. The NewsAccess dashboard helps companies and communications professionals stay abreast of daily media coverage that affects their business, issues and interests. The dashboard was designed and engineered with advance knowledge of Critical Mention's XML formats in mind, which means virtually effortless television and radio integrations.

CARMA International selected Critical Mention as a core provider of television and radio media because their XML feeds have proven to be a cost effective and efficient means to deliver real-time broadcast from the nation's largest markets and international sources. "This service is a low-cost, new way to keep clients current so there are no surprises in the news reporting for the day," says CARMA Vice President Sonia LaFountain-Ginyard.

"Critical Mention and CARMA International have worked on client projects before, each of us bringing our core competencies to the table," added Sean Foley, Vice President of Sales for Critical Mention. "We were involved early in their process of building a stand-alone product to complement their existing, human-based media analysis offerings. Now our results can be easily integrated directly in the NewsAccess platform."

The real-time XML feeds from Critical Mention are available to CARMA NewsAccess clients as an add-on subscription module and prices are based primarily on the number of topics to track. Currently, Critical Mention captures and indexes just over 600 channels of real-time television and radio content 24x7 and the broadcast archive includes over 75 terabytes of on-demand video.

About CARMA International, Inc.

Founded in Washington, D.C. more than two decades ago, CARMA International, Inc. is a pioneer and leader in the communications measurement industry. Using sophisticated proprietary software and specialized research methodologies, CARMA analysts maximize the effectiveness of communications programs by providing information and strategic insights. CARMA is a privately held company headquartered in Washington, D.C. with offices in London, New Delhi, Paris, Sydney, Santiago, Tokyo and Toronto.

About Critical Mention

Critical Mention Inc., providers of the most comprehensive Web-based television search and broadcast monitoring platform, is changing the way corporate communications and business intelligence professionals search, track and view critical information from broadcast news. Their global broadcast infrastructure and proprietary platform provides clients and partners with the ability to search, receive real-time email alerts and collaborate with stakeholders from over 600 real-time channels and an archive of over 6 million clips and 75 terabytes of indexed television information. Founded in 2002, Critical Mention is privately held, with headquarters in New York City. For more information visit www.criticalmention.com

Source: Critical Mention Inc.

CONTACT: JJ Pullaro, Critical Mention, +1-212-400-8670,
jj@criticalmention.com

Web site: http://www.criticalmention.com/

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Profile: International Entertainment