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International Entertainment News

Wednesday, April 30, 2008

Asia Global Holdings Corporation Secures TV Entertainment Contract with FremantleMedia; Idea Asia to Bring Small Talk to China

Asia Global Holdings Corporation Secures TV Entertainment Contract with FremantleMedia; Idea Asia to Bring Small Talk to China

LOS ANGELES, April 30 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) announces that Idea Asia Limited (Idea Asia), its wholly-owned subsidiary, has signed a contract with FremantleMedia to exclusively represent the TV show Small Talk in China.

FremantleMedia is one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is at the forefront of developing cross- platform media experiences through its FMX operation, which is successfully developing new entertainment brands and concepts specifically for mobile, broadband, games consoles and Internet Protocol Television (IPTV).

FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets.

Wenning Xing, Chief Representative, FremantleMedia China said, "This is a very positive step for us in China. With Idea Asia we look to collaborate closely to bring this show to millions. FremantleMedia is a leader in content innovation worldwide and we expect this strong momentum to continue with Small Talk in China".

Patrick Schult, Managing Director of FremantleMedia Asia said, "Small Talk has always been one of my favorite formats. We are delighted at the prospect of bringing this show to China and continuing its successful run worldwide".

Small Talk is a game show which is hugely successful around the world, starring little people, played by big people and enjoyed by viewers of all ages. Children aged between six and eight from various schools are taped prior to the studio recording, giving their answers and opinions to questions about life in general; the questions range from 'How long is a woman pregnant for before giving birth?' to 'What is a toupee?'. The answers are, in turn, hilarious, charming and bizarre! The studio centerpiece is a video wall of nine screens, with three contestants trying to predict how the children will respond to the questions.

Aired in over 15 countries, Small Talk has garnered rating successes all around the world. Just to name a few, in Belgium, a hit with audiences from launch, Small Talk consistently ranked No.1 in its time slot across all key demographic groups. Performing particularly well for commercial target Adults 15-34, Small Talk achieved a 43% share - 231% above its nearest competitor. In Sweden, Small Talk consistently ranked No.1 in its time slot across all key target demographics, attaining a 34% share for all viewers (3+) and 40% for young adults (12-24), Small Talk exceeded its nearest competitor by 42% and 111% respectively. In Germany, a highlight in RTL's prime time schedule, Small Talk in Germany improved on the broadcaster's time slot average by 57% for all viewers (6+) and 91% for Women.

Dominique Ullmann, Executive Director of Idea Asia, said, "With the addition of Small Talk, AAGH has now secured various shows from three major format providers in the industry. This demonstrates the confidence level we have generated among peers. Plus, the shows we have are of nice variety, which not only allow us to target different audience groups, but also provide to the marketers a one-stop advertising and promotion platform reaching the mass public. All these put us in tremendous position to continue our expansion in the TV Entertainment industry in China."

About Asia Global Holdings Corporation

Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) has a strong focus on building business in China and other emerging regions and markets in Asia and Worldwide. The company's present subsidiaries participate in media & advertising, marketing services and TV entertainment. The Company has offices in the US, Hong Kong and China.

Asia Global Holdings Corporation Website: www.asiaglobalholdings.com

Forward-looking statements in this document are not historical fact as 'forward-looking statements' as that term is defined in the Private Securities Litigation Reform of 1995. Forward-Looking statements are not guarantees of future performance. Our Forward-Looking statements are based on trends we anticipate in our industry and our good faith estimate on the effect on these trends of such factors as industry capacity, product demand, and product pricing. These statements are also subject to risks and uncertainties beyond our reasonable control that could cause actual business and results of operations, to differ materially from those reflected in our forward looking statements. You may find all other information about Asia Global Holdings Corporation on the Securities Exchange Commission website, http://www.sec.gov/.

First Call Analyst:
FCMN Contact: transmedia@aol.com

Source: Asia Global Holdings Corporation

CONTACT: Asia Global Holdings Corporation, Investor Relations,
+1-213-243-1503, ir@AsiaGlobalHoldings.com

Web site: http://www.asiaglobalholdings.com/


Profile: International Entertainment

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