Luster Products Unveiled Its New Pink(R) Brand Smooth Touch(R) Limited Edition Kits Featuring R&B Superstar Keyshia Cole in Chicago

Luster Products Unveiled Its New Pink(R) Brand Smooth Touch(R) Limited Edition Kits Featuring R&B Superstar Keyshia Cole in Chicago

Luster's(R) Hosted an Evening of Glamour and Excitement with New Celebrity Endorser

CHICAGO, April 30 /PRNewswire/ -- Tastemakers from across the country and Luster Products, Inc. employees celebrated last evening at the company's much anticipated launch of one of its latest product line, the Pink(R) Brand Smooth Touch(R) line of hair care products. The evening was highlighted by an impromptu performance by Luster's(R) new celebrity endorser, Keyshia Cole, who personally unveiled Luster's(R) Pink(R) Brand Smooth Touch(R) Limited Edition relaxer kits featuring her image in front of a crowd of several hundred guests.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080430/AQW090)

Cole, a platinum-selling R&B recording artist and reality television star, has endeared herself to fans of all ages and resonates with the Pink(R) Brand Smooth Touch(R) target audience, women 16 to 24 years of age. "When we were thinking about the image and benefits of Smooth Touch(R), Keyshia Cole was a perfect choice," said Jory Luster, president of Luster Products. "It was important to us to work with someone who already had success and visibility, but also could relate to our target and be someone they would want to emulate. Keyshia is young, talented, beautiful and has an electric personality. She's perfectly represents the woman who uses Smooth Touch(R) products." Luster's(R) Pink(R) Brand Smooth Touch(R) line of hair care products will arrive in stores this summer.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080430/AQW090
PRN Photo Desk, photodesk@prnewswire.com

Source: Luster Products, Inc.

CONTACT: Christopher Brown IV, +1-312-823-0639,
Christopher@owensmorris.com, for Luster Products, Inc.

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Profile: International Entertainment