2008 MTV Movie Awards Rolls out Red Carpet for the Next Big Thing: You

2008 MTV Movie Awards Rolls out Red Carpet for the Next Big Thing: You

Shoot, Upload and Vote in "2008 MTV Movie Spoof Contest" Beginning TODAY on Most Popular UGC Video Sites

NEW YORK, April 17 /PRNewswire/ -- Think you're ready for your 15 minutes? Get ready to wrestle with the paparazzi as MTV (http://www.mtv.com)and/ Mark Burnett Productions search for anyone with a productive imagination but zero production dollars to take a chance at winning their own MTV Movie Award with the "2008 MTV Movie Spoof Contest" (http://www.mtv.com/ontv/movieawards/2008/spoofs.jhtml). Beginning today, viral video gurus can submit original movie shorts parodying scenes from films over the last year to one of their favorite UGC sites. The creators behind the submissions with the most votes will be flown out to LA to attend the 2008 MTV MOVIE AWARDS (http://www.movieawards.mtv.com)and/ a chance to accept the coveted golden popcorn at the ceremony from the Gibson Amphitheatre in Universal City, CA on June 1.

"The MTV Movie Awards is the only awards show that offers an opportunity for regular Joes and Janes to rub elbows with megastars," said Van Toffler, President, MTV Networks Music, Logo and Films Group. "These partnerships with key sites to create the '2008 MTV Movie Spoof Contest' allow everyday viral video visionaries to share their twisted genius with their film idols and peers around the world."

By partnering with some of the most popular UGC video sites, MTV is giving anyone and everyone with a creative vision their chance to shine in a celeb-filled arena. Submissions and voting begins today on the following sites: Photobucket (http://photobucket.com/contest/mtv), MySpace (http://www.myspace.com/mtvmovieawards), Daily Motion (http://www.dailymotion.com/group/SpoofToWin), Break (http://info.break.com/static/live/v1/pages/sponsors/2008-mtv-movie- awards/2008-mtv-movie-awards.html, Due to length of URL, copy and paste into your browser window), Buzznet (http://www.buzznet.com/cp/mtvmovieawards), Heavy (http://my.heavy.com/mtvcontest) and FunnyorDie (http://www.funnyordie.com/promos/mtv). The deadline for submissions on partner sites is May 11th at 11:59pm EDT. One finalist from each partner UGC site will move on to the final round on www.movieawards.mtv.com on May 19 where fans vote on who will become the winner of the BEST MOVIE SPOOF Award. Viewers will have until May 26th at 11:59pm EDT to post their votes on www.movieawards.mtv.com.

The 2007 MTV Movie Awards averaged a 3.5 P12-34 rating, up 9% versus the previous year. On MTV.com, Movie Awards content reached 1.6 million people a 68% gain over the previous year's awards; and experienced triple digit growth up 200% in visitors and over 300% in Movie Awards streams.

Nominees for the 2008 MTV MOVIE AWARDS will be announced in May. And for more on the 2008 MTV MOVIE AWARDS check out www.movieawards.mtv.com.

Mark Burnett serves as Executive Producer for the 2008 MTV MOVIE AWARDS. Audrey Morrisey is Co-Executive Producer. Jane Mun and Ted Smith serve as Producers.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE: VIA.B) , one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... www.mtvpress.com.

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company for both primetime television and the internet. MBP revolutionized television with hits such as Survivor (CBS), The Apprentice (NBC), The Contender (ESPN), Rock Star: INXS (CBS), the Steven Spielberg and Dreamworks Television co-production On The Lot (FOX), and the smash hit Are You Smarter Than a 5th Grader? (FOX). In the summer of 2007, MBP entered the world of Award Shows, when Mark Burnett served as executive producer for the 2007 MTV Movie Awards. MBP also partnered with AOL in 2006 on the highly successful interactive adventure Gold Rush, the first-ever unscripted project to be produced exclusively for the internet. In addition, MBP has established a scripted division and is developing comedies and dramas for television as well as major feature films. Since 2001, MBP has garnered a total of 48 Emmy nominations. In 2007, Mark Burnett was inducted into the Broadcasting and Cable Hall of Fame.

Source: MTV

CONTACT: Jessica Nicola of MTV Press, +1-212-846-6762,
Jessica.nicola@mtvstaff.com

Web site: http://www.mtv.com/

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Profile: International Entertainment