ShopNBC Launches New Merchandise Category With Silver Towne Collectible Coins

ShopNBC Launches New Merchandise Category With Silver Towne Collectible Coins

MINNEAPOLIS, March 3 /PRNewswire-FirstCall/ -- One of America's largest rare coin and precious metals dealers, Silver Towne, will make its ShopNBC debut on Saturday, March 8 at 10 p.m. CT. Renowned Silver Towne spokesperson Robert Chambers will co-host "Coin Shoppe" on the luxury shopping network.

The vendor launch of Silver Towne on ShopNBC represents a new, robust merchandise category for the network. The annual retail market for rare and collectible coins in the U.S. is approximately $10 billion, with television shopping channels representing $1.1 billion. Silver Towne has a 20-year history and proven track record of success in home shopping. The coin dealer has also developed a large and loyal customer base over the years. From offering the latest government releases to the rarest vintage coins, Silver Towne is well-positioned to bring a strong coin business to ShopNBC.

As part of the show series, co-host Robert Chambers will showcase beautifully hand-crafted original designs, and he will talk volumes about must-haves that Silver Towne coin dealers have acquired by scouring the earth to keep their collections brimming with coins of all types and dates. TV viewers will enjoy following Chambers day in and day out as he continues the tradition of bringing coin collectors the best products on the market during "Coin Shoppe" on ShopNBC.

"This is an exciting time for us at Silver Towne," said Chambers. "In addition to the show being a wonderful opportunity for collectors, I am personally thrilled to be part of this venture with ShopNBC. We look forward to continuing the excellence that we have provided for the past two decades."

"Silver Towne is the most respected name in rare coins and precious metals today," said Jenele Grassle, vice president of merchandising at ShopNBC. "We are excited to bring their 20 years of quality and tradition to our luxury shopping network and offer late-night viewers a collector's dream."

"To be part of the ShopNBC family is a tremendous opportunity," said David Hendrickson, president of Silver Towne. "We take great pride in our heritage of selling collectible coins on television, and I'm confident that our launch on the network will be well-received by our followers and ShopNBC fans alike."

All times are CT and the shows are broadcast live across the country on cable and satellite TV into 70 million homes. Viewers should check their local listings.

   -- Saturday, March 8th at 10 p.m.    -- Sunday, March 9th at 2 a.m., 4 a.m., 5 a.m., 7 p.m., and 8 p.m.    -- Monday, March 10th at 12 midnight, 1 a.m., 7 p.m., and 8 p.m.    -- Tuesday, March 11th at 2 a.m. and 3 a.m.    

Silver Towne coin collectibles are available at ShopNBC at 1-800-884-2212 or http://www.shopnbc.com/.

About ShopNBC

ShopNBC is a luxury shopping network that generates excitement and urgency when people shop for the finer things in life by delivering a unique and exceptional value. ShopNBC reaches 70 million homes in the United States via cable affiliates and satellite: Dish Network channel 228 and Direct TV channel 316. ShopNBC.com is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ:VVTV) .

About Silver Towne

Silver Towne L.P. is one of America's largest and most respected rare coin and precious metals dealers. The company has been providing quality precious metals gifts and collectibles since 1949. For more information, please visit http://www.silvertowne.com/.

First Call Analyst:
FCMN Contact:

Source: ValueVision Media

CONTACT: Anthony Giombetti of ValueVision Media, +1-952-943-6000

Web site: http://www.shopnbc.com/
http://www.silvertowne.com/

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Profile: International Entertainment