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Monday, March 03, 2008

SIRIUS Satellite Radio to Continue Exclusive 'E Street Radio' Channel Dedicated to Bruce Springsteen and the E Street Band

SIRIUS Satellite Radio to Continue Exclusive 'E Street Radio' Channel Dedicated to Bruce Springsteen and the E Street Band

Channel will run through the end of May

NEW YORK, Mar. 3 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) announced today that it will continue E Street Radio, its exclusive commercial-free channel dedicated to the music of Bruce Springsteen and the E Street Band, through the end of May.

   (Logo:  http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )   (Photo: http://www.newscom.com/cgi-bin/prnh/20070920/NYTH115 )  

To celebrate the channel's extended run, Bruce Springsteen sat down for an exclusive interview with legendary rock historian and critic Dave Marsh. During the interview Springsteen discusses the next leg of the Magic tour, the songs on the Magic album and his thoughts on the presidential primaries.

Fans can hear the entire interview Thursday, March 6th at 4 pm with encores on Friday, March 7th at 8 am and 4 pm, and Saturday, March 8th at 8 am and 6 pm - all times eastern.

E Street Radio, SIRIUS channel 10, will continue to feature non-stop Bruce Springsteen with rare concert recordings from throughout his career as well as interviews with Springsteen himself, members of the E Street Band and other Springsteen insiders.

The channel features daily guest DJ sessions with celebrity fans sharing their favorite Springsteen music and personal stories. Since its launch, guest DJs on E Street Radio have included E Street Band members Stevie Van Zandt, Clarence Clemons, Max Weinberg, Nils Lofgren, former NJ Senator and SIRIUS Stars host Bill Bradley, Rock and Roll Hall of Famer Ronnie Spector, Swedish rockers The Hives, Rage Against The Machine guitarist Tom Morello, rapper and producer Wyclef Jean, musicians Mitch Ryder, Gary 'U.S.' Bonds, rock historian and legendary critic Dave Marsh, actor Vinnie Pastore, and singer Jesse Malin.

The exclusive channel also offers fans hourly Bruce Springsteen news with "E Street Insider Reports" and a chance to host their own radio show "You Be The Boss."

E Street Radio returned to SIRIUS in September 2007 to coincide with the release of Bruce Springsteen's latest Grammy(R) nominated album Magic, and the first leg of his tour in support of the album.

In addition to E Street Radio, SIRIUS is the exclusive home of The Underground Garage and Outlaw Country, two popular channels produced by E Street Band member Stevie Van Zandt. SIRIUS also offers exclusive commercial- free music channels dedicated entirely to some of the world's greatest recording artists including the Grateful Dead Channel, Elvis Radio, Jimmy Buffett's Radio Margaritaville, Eminem's Shade 45 and Siriusly Sinatra, devoted to the music and legacy of Frank Sinatra. SIRIUS has previously dedicated channels exclusively to the music of The Rolling Stones and The Who.

To learn more about the E Street Radio channel on SIRIUS, please visit www.sirius.com/estreetradio.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR, NBA, and broadcasts live play-by-play games of the NFL, NBA, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS Internet Radio (SIR) is an Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 80 channels of talk, entertainment, sports, and 100% commercial free music.

SIRIUS Backseat TV (TM) is the first ever live in-vehicle rear seat entertainment featuring three channels of children's programming, including Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee of $6.99 plus applicable audio subscription fee.

SIRIUS products for the car, truck, home, RV and boat are available at shop.sirius.com and in more than 20,000 retail locations, including Best Buy, Circuit City, Crutchfield, Target, Wal-Mart, Sam's Club and RadioShack.

As of December 31, 2007, SIRIUS radios were available as a factory and dealer-installed option in 116 vehicle models and as a dealer only-installed option in 37 vehicle models.

SIRIUS has agreements with Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maybach, Mazda, Mercedes- Benz, Mercury, MINI, Mitsubishi, Rolls-Royce, Volvo, and Volkswagen to offer SIRIUS radios as factory or dealer-installed equipment in their vehicles. SIRIUS has relationships with Toyota and Scion to offer SIRIUS radios as dealer-installed equipment, and a relationship with Subaru to offer SIRIUS radios as factory or dealer-installed equipment. SIRIUS radios are also offered to renters of Hertz vehicles at airport locations nationwide.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2007 with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.

   P-SIRI    MEDIA CONTACT:   Neel Khairzada   SIRIUS   212-584-5243   nkhairzada@siriusradio.com  

First Call Analyst:
FCMN Contact: NKhairzada@siriusradio.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125
Newscom: http://www.newscom.com/cgi-bin/prnh/20070920/NYTH115
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: SIRIUS Satellite Radio

CONTACT: Neel Khairzada of SIRIUS, +1-212-584-5243,
nkhairzada@siriusradio.com

Web site: http://www.sirius.com/
http://www.sirius.com/estreetradio


Profile: International Entertainment

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