Perez Hilton's One Night in Austin Presented by 5(TM) Gum

Perez Hilton's One Night in Austin Presented by 5(TM) Gum

Perez Hilton 'Sneaks' into Austin to host one of his famed parties, featuring a SECRET hot line-up of fantastic music!

NEW YORK, March 7 /PRNewswire/ -- As a regular host to some of the industry's most fabulous parties, Perez Hilton, along with 5 Gum and BMF Media, invite you to what is sure to the hottest party in Austin this year. This invite only event is sure to be "Perezilicious" and will bring some of Perez's current favorite musical acts to Austin -- a star-studded line-up that will be sure to rock the senses.

Everyone knows that Perez Hilton is the Queen of Celebrity Gossip, or the "Queen of All Media" as he likes to say (some just say he's the "Queen of Mean"). But did you also know he's a tried and true music junkie who says he actually listens to every indie CD people send him? His blog has been instrumental in helping to break some of the blogosphere's favorite names, ranging from Lily Allen, Regina Spektor, The Gossip and Mika, to current faves Robyn, Yo Majesty and Sia.

It is rumored that Amy Winehouse's debut on the Billboard Top 10 album charts couldn't have happened without his help -- he dedicated more than 30 posts to her talents in the months leading up to her CD's release. Folk-pop singer Jenny Owen Youngs' MySpace plays skyrocketed from 2,000 to 60,000 the day she was featured on Perez.

"With Perez picks like Lily Allen and Regina Spektor breaking through to MTV and Billboard success, artists and labels are beginning to recognize the escalating value of coverage on PerezHilton.com." - Blender.com

Perez's first ever Perez Hilton Presents concert, which took place September 30, 2007 at The El Rey in Los Angeles (800 capacity), sold out before the artist line-up was even announced! Curious minds clearly want to know: who is Perez loving now? Who will we love next?? He's bringing them to Austin, and you'll have to listen to Perez to get the 411... Beginning eight days before party, PerezHilton.com will announce a new artist each day until the day of the event. The artists will range from exciting up-and-comers to superstars. Of course, all the glitz and drama that follows Perez around will be there too!

As always, this star-studded event is sure to attract the hippest celebs in Austin, and is made possible with support from 5 Gum, 10 Cane, Fiji Water, Got2B, Rock the Vote, Navan, Akademiks, Izze and Cafe Bustelo.

        Mark Your Calendars and Join us on SATURDAY, MARCH 15, 2008                          10PM - 4AM - INVITE ONLY             (Location to be revealed to ticket-holders only!)         To request media credentials, please contact Girlie Action!           Danny Dasilva - 212.989.2222 x106 or danny@girlie.com    About PerezHilton.com  

Since the premiere of his world-famous celebrity gossip site in September 2004, which now boasts 9 million readers per day, Hilton has become a megastar himself. He was named one of "2007's #1 Web Celeb" by Fortune Detail's "Most Powerful Men" two years in a row, and Blender's "Powergeek 25" (along with Steve Jobs). He has appeared on CNN, ABC, E! News, and Dateline NBC and been featured in the NY Times, LA Times, The Wall Street Journal, US Weekly, and InTouch Weekly. In addition to his blog, Hilton also hosts his own show on VH1 and has a book deal.

About 5 Gum

5 is a groundbreaking new sugar-free stick gum with mouth-freshening, long-lasting flavors combined with invigorating sensations "you can feel as you chew." 5 is part of the Wm. Wrigley Jr. Company family of brands. The Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. It has global sales of nearly $5.4 billion and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have heritages stretching back more than a century. Other well-loved brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), and Cool Air(R).

First Call Analyst:
FCMN Contact:

Source: BMF Media

CONTACT: Danny Dasilva of Girlie Action!, +1-212-989-2222 x106 or
danny@girlie.com, for BMF Media

Web site: http://www.perezhilton.com/

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Profile: International Entertainment