MySpace Users Invited to Hit on '21'

MySpace Users Invited to Hit on '21'

New Blackjack Widget Developed and Distributed by Nabbr Available for Download to Social Networking Sites

High Stakes Action Adventure in Theaters March 28, 2008

CULVER CITY, Calif., March 11 /PRNewswire/ -- Blackjack fans on MySpace looking forward to the March 28, 2008 release of '21,' the high stakes action adventure from Columbia Pictures, can hone their skills and play for individual and college bragging rights with the new '21'-themed blackjack widget, available now. A widget is a piece of software a user can grab and put on their own personal website.

In addition, users can enter the '21' Beat The House Sweepstakes for a chance to win a casino-style blackjack table, $1,000 in cash, and other valuable prizes.

Commenting on the announcement, Dwight Caines, executive vice president, worldwide digital marketing strategy, said, "Every year, millions of people travel to Las Vegas in the hopes of winning big. Most leave town licking their wounds and counting their losses, but '21' is inspired by the true story of a team of players from M.I.T., real geniuses, who used their powers and skills to beat Vegas at its own game. With this widget, users can experience the excitement of blackjack and become experts in Vegas' only beatable game."

The blackjack widget is skinned to promote '21.' When MySpace members register to play, they will also identify their colleges (or alma mater). As they win games, they will earn points not only for the individual leaderboard, but also for a college leaderboard, so players will compete simultaneously for bragging rights among their peers and their schools.

The widget was built by Nabbr, a company that creates interactive widgets for premium content owners and distributes them to millions of users on the Nabbr Network.

Zeeshan Zaidi, Chief Content Officer and Head of Business Development for Nabbr, said, "We're thrilled to be building this widget for '21.' We can't wait for this movie and we think it's a perfect fit for our wide reach into the social networks. As soon as we heard about the project, we brainstormed ways to take this widget to a new level -- we wanted to build something that would be sticky and fun for MySpace users. Our '21'-skinned blackjack widget does that."

Columbia Pictures' action/adventure '21' is inspired by the true story of the very brightest young minds in the country -- and how they took Vegas for millions.

Ben Campbell (Jim Sturgess) is a shy, brilliant M.I.T. student who -- needing to pay school tuition -- finds the answers in the cards. He is recruited to join a group of the school's most gifted students that heads to Vegas every weekend armed with fake identities and the know-how to turn the odds at blackjack in their favor. With unorthodox math professor and stats genius Micky Rosa (Kevin Spacey) leading the way, they've cracked the code. By counting cards and employing an intricate system of signals, the team can beat the casinos big time. Seduced by the money, the Vegas lifestyle, and by his smart and sexy teammate, Jill Taylor (Kate Bosworth), Ben begins to push the limits. Though counting cards isn't illegal, the stakes are high, and the challenge becomes not only keeping the numbers straight, but staying one step ahead of the casinos' menacing enforcer: Cole Williams (Laurence Fishburne). The film is directed by Robert Luketic. The screenplay is by Peter Steinfeld and Allan Loeb, based on the book Bringing Down the House by Ben Mezrich. The producers are Dana Brunetti, Kevin Spacey, and Michael De Luca.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

About Nabbr

Nabbr creates widgets containing the latest premium content and distributes them to an engaged audience of over 36 million users through a proprietary network of sites that serve social networkers. More information can be found at: http://www.nabbr.com/.

First Call Analyst:
FCMN Contact:

Source: Columbia Pictures

CONTACT: Steve Elzer, Senior Vice President, Media Relations of Columbia
TriStar Motion Picture Group, +1-310-244-7142, steve_elzer@spe.sony.com

Web site: http://www.sonypictures.com/
http://www.nabbr.com/

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Profile: International Entertainment