Motorola Invests in INVIDI Technologies Corporation
Motorola Invests in INVIDI Technologies Corporation
SCHAUMBURG, Ill., March 12 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE:MOT) through Motorola Ventures, its strategic venture capital arm, announced today it has made a strategic investment in INVIDI Technologies Corporation, a leader in advanced addressable advertising for the television industry. Financial terms of the investment were not disclosed.
INVIDI's proprietary technology delivers addressable commercial messages tailored to the television viewer. The technology has the ability to accurately identify viewers' age, gender, location and other characteristics for greater personalization while always maintaining absolute privacy and confidentiality.
"Addressable television advertising is a growing field that will change the future media landscape," said William Reinisch, vice president, New Initiatives, Motorola Strategy group. "INVIDI's core competencies in inferring end user behavior and delivering targeted advertisements are important to the evolution of addressable television advertising and advertising supported business models."
"INVIDI is a pioneer in addressable television advertising space and we welcome their addition to the Motorola Ventures portfolio," said Reese Schroeder, managing director, Motorola Ventures.
"INVIDI is pleased to be working with Motorola, a recognized worldwide leader in television systems for the cable, satellite and IP video industry," said Dave Downey, CEO, INVIDI Technologies Corporation. "This investment will allow our company to continue building our momentum in the marketplace and speed our technology into the field."
About INVIDI Technologies Corporation
Founded in 2000, INVIDI Technologies Corporation is the world's leading targeted media solutions company. Our vision and expertise in building smart advertising systems creates substantial monetary value for the cable, satellite and advertising industries. Today, INVIDI provides cable and satellite operators the opportunity to optimize advertising revenue by positioning themselves as the most comprehensive source of targeted advertising. Tomorrow our innovations in content delivery solutions and intellectual property development in targeted demographic media will be the foundation for our platform expansion and migration to Wireless, the Internet and beyond. Digital technology has revolutionized media and INVIDI is making targeted advertising more effective and more relevant than ever. For more information about our company please visit http://www.invidi.com/
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com/.
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Source: Motorola, Inc.
CONTACT: Kristine Mulford of Motorola, Inc., +1-847-576-4506,
Kristine.mulford@motorola.com
Web site: http://www.motorola.com/
http://www.invidi.com/
Profile: International Entertainment
posted by EntertainmentNews @ 6:08 AM
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